Flowster Live Demo https://flowster.app/live-demo/ Episode Highlights [02:56] — Who is Stefan? For the past 15 years, Stefan has worked for startups or agencies focused on social and media technology. He was the founding Vice President of Sales and Marketing for the first-ever social televisio
Upload Date: Jun 15, 2021
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Flowster Live Demo https://flowster.app/live-demo/ Episode Highlights [02:56] — Who is Stefan? For the past 15 years, Stefan has worked for startups or agencies focused on social and media technology. He was the founding Vice President of Sales and Marketing for the first-ever social television network Youtube TV. Currently, he’s focused on more individual coaching for solopreneurs, one-man-bands, consultants, and coaches alike who are trying to keep the pipeline full so they can do what they want to do. [06:36] — Your Ideal Customer Profile (ICP) for B2B Lead Generation Directing your message to the right customer is a marketing fundamental. Unless you have enough money to segment your marketing to multiple, varied audiences, having a product or service with broad appeal may create a problem. Imagine having a stack of bowling pins. It's challenging to knock them all down at once, but taking them down one at a time is more manageable. Similarly, in marketing, you want to focus on your first audience first. [10:05] — Build Traction with Your First Cohort Understand and gain insight from your first audience Outbound plays a critical role in allowing you the opportunity to have one on one discussions with possible clients. Look for patterns of keywords. [13:41] — Improving Response Rates Turn cold calls into lukewarm outreach. Increase your chances of getting a response from experts and influencers by interacting with them through other platforms. Listen to the podcast to learn more about how you can use blowing digital sunshine to increase your response rate. [17:37] — B2B Lead Generation Through Automation There’s a variety of LinkedIn automation tools in the market. Use the message that gets you the most significant response rate. Once you’ve built rapport and get a response, you can get the data you need to dial in on your ICP. [22:30] — Fundamentals of Marketing