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BI 370: How a Heating Company Increased Revenue 5X Within 6 Months Using SEO (Ft Neil Sheth)

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station description On the Bright Ideas eCommerce podcast, Trent Dyrsmid interviews today's most succes... read more
The Bright Ideas eCommerce Business Podcast | Proven Entrepreneur Success Stories
Duration: 56:39
Flowster Live Demo https://flowster.app/live-demo// Episode Highlights [02:51] — Neil introduces himself and how he became an SEO consultant Neil was an investment banking project manager before he started his SEO journey in 2009. He worked on his business evenings and weekends until it grew.
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Flowster Live Demo https://flowster.app/live-demo// Episode Highlights [02:51] — Neil introduces himself and how he became an SEO consultant Neil was an investment banking project manager before he started his SEO journey in 2009. He worked on his business evenings and weekends until it grew. Initially, he wanted to hire agencies to help his business grow. However, he found that he was more than capable of solving his problems. That’s how he fell into the world of SEO strategy. [05:13] — Neil shares his client’s experience with SEO Neil worked with a client who sold thousands of products, including heaters, online.  This client’s traffic mainly was from paid advertisements.  They wanted to know how they can grow their sales organically. Neil introduced an SEO strategy to his client, along with the factors that can affect SEO results to manage their expectations. [10:15] — Factors that you need to consider when looking at the speed of SEO strategy results  Brand new sites will not be trusted by Google right away. Sites that have more history will have better domain authority. The more trusted sites link to your site, the more Google trusts you. Determine how optimized the site and the content are for Google and the users. When site architecture and content are optimized, it becomes easier for Google to rank your website. [17:29] — Neil’s SEO strategy and tactics  Identifying architectural issues in your site and clearing them up contributes to the site’s reputation. Creating content with keywords targeted to your users will make them find the products faster. Optimizing category pages declutters the site, which heightens the experience of Google and its users. The more good data is given to Google, the higher a page can rank.  [34:07] — Why SEO is a compass that builds your brand organically online  Tactics for SEO strategy on this front include blogs, social media presence, and non-sales-related newsletters. The effects of this SEO strategy will snowball over time. When you broaden your view, you can fill your content calendar with exciting ideas. [39:34] — Link building practices to avoid and do You can hurt your site by buying links from the wrong places.  Buy links if the site is genuine and high-quality. Running a blogger outreach campaign is also a good idea. Create unique content if you want it to be shared. [49:20] — Why an SEO strategy involving link building pays dividends Link building is a component of SEO strategy that takes time. However, it can be a better investment than paid advertising since it provides value to your site over time.  You can do a mix of building links and increasing your domain authority, depending on your keywords.
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