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Episode 71 of 80

Brand Reputation the Right Way with Lighthouse Reputation’s President Bonnie Caver

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station description Getting a 360 View of the Tech PR Industry
PR 360
Duration: 24:42
In This Episode…We talk with Lighthouse Reputation’s President Bonnie Caver about brand reputation. Brands need to understand their reputation and how to maintain good standing with their customers. We talk about when is a good time to talk about societal issues, when words need to be backed up by a
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In This Episode…We talk with Lighthouse Reputation’s President Bonnie Caver about brand reputation. Brands need to understand their reputation and how to maintain good standing with their customers. We talk about when is a good time to talk about societal issues, when words need to be backed up by actions, why just saying something for its sake is not good, and content when it comes to brand reputation. Show Notes· [00:49] Are you a coffee or tea drinker? · [01:25] Can you give a brief introduction to who you are and your expertise? · [02:11] What do brands need to understand about maintaining a good standing with their customers? · [04:27] Is it harder to speak about societal issues than before?· [06:56] Should brands join the conversation to join the conversation?· [07:55] Should brands be focused on their cybersecurity reputation as well?· [10:3] When and how should you talk about being hacked?· [12:22] Do brands have a cybersecurity crisis plan?· [14:01] What are your thoughts on Bandcamp and telling your employees to not talk about politics at work?· [16:05] What if you try to do an open dialogue and it still gets heated at work?· [16:39] Is this a new trend for brands and CEOs to not talk about politics at work?· [18:39] What are some of the new rules for brand reputation?· [19:38] You have many ways of contacting your customers, is it good to try new ways or stick to what they’re best suited at?· [20:49] Fun question: If you could start over and build a new company and culture, how would you build it?· [22:22] Final thoughtsPeople and Companies, We Mentioned in the Show· Bonnie Caver was our guest today. Learn more about Lighthouse Reputation.Episode Length: 24:19Thanks so much for tuning in. Join us again next week for another episode!Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!· If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter. Thanks for listening! See acast.com/privacy for privacy and opt-out information.
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