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Breaking Through New Industries

From Audio: #102 Hemp Rules All with Sandro Piancone, CEO of Green Globe International, Inc ($GGII)

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station description Learn how to grow your business in the roaring 20's.
Shark Bite Biz
Duration: 05:19
Sandro Piancone and David Strausser talk about breaking into the Hemp market
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Sandro Piancone and David Strausser talk about breaking into the Hemp market
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yeah, when we had talked to you last time we were just, we called it the Wild Wild west of hemp hemp bill had passed and we talked about us getting into a new industry which was hemp Smokable als and we wanted to be the leader of hemp smoke labels in the United States. Been an entrepreneur since I've been 10 years old, started my first company and uh many, many, many different companies. I did a lot, I met you because I did a lot of business in Mexico. I am, I own the trademark, I'm them expert in Mexico, so expert of doing business in Mexico and uh but now, you know, we pushed all our chips in and we're in the smokable business, You put all your chips into heavy industry. That's correct, wow, that is, that's that's pretty amazing. But you know, I I imagine that you probably have like the first movers there because as we discussed last time it was kind of knew it was, you know, just got legalized shortly before that and you know, it kind of opened up this whole market for you legally do jump into, right? Yes. We're definitely a first mover advantage. Uh there's a couple of people doing it, but we're definitely on the leading edge. We believe we've been doing a lot of research and development. We've filed some of our own patents since last time we talked to you, we've licensed patents, which I'll get into and we definitely want to be on the forefront of the a leader in hemp smoke bubbles. Yeah, so a lot has changed before when you and I were talking, we were like, yeah, you know, at the end of summer, once this pandemic ends and here we are, like almost a year later, and we're still in the middle of this pandemic, you all were trying to ramp up your business at that time now. I think things have changed mindsets of everybody has changed to where? I think in Covid, yeah, we're still in a pandemic but it's more standard operating procedure by this point. How has that been taking your company from? Almost nothing to, you know, the public company that you guys are today? Well, yeah. So when we talked to you last year in the middle of a pandemic, one of my complaints to you was, we just started out, We have started the company January of 2020. We ran right into Covid. We're building a brand, which was the real stuff. It's hard, it's hard to do it because a lot of trade shows are really good at trade shows. We wanted those fly and see buyers and go see them and they weren't taking meetings. So what we decided to do was a we didn't stop working. So if you remember I told you about my cold storage business were essential. So we've been coming to work since May 12th, March 12th, 2020. Every day at five o'clock in the morning working building the business. We decided if we could not go to a trade show hell we'll do our own trade show. So we came up with the hips, smokable expo, we put it on, it was a three day event. We followed all of the CDC guidelines that were out there. We set them up in to our blocks are like an open house, clarified that uh, okay, your event was an in person event, virtual or hybrid in person live event, wow that we have a factory, We have 50,000 square feet. We have outside in San, Diego is only beautiful. So in December it was 70°. We put tents outside Every two hours. We have groups come in and we got 42 groups, almost over 150 people come and we booked business, we call it the million dollar expo wow, that is that is amazing. Yeah. Because I remember last time we were talking and a lot of companies were forced into the digital transformation right there back in june july once they realized that, hey, this isn't going to be like a two week thing, this is going to be here for much longer. And I was asking you like, well how did that affect your business? And he's like, well with what we do, what we manufacture, what we produce it, the magic is in our manufacturing plant. And people still have to come here on site to check this stuff out. So yeah, people, yeah, we got people to come. And if people came, we closed them Right. We have 100% close rate. If we were just sending out proposals and not meeting the people. And I'm not seeing us, we couldn't close them. So our idea was, let's put on a show And I think people were sick of being in their f in house and we got people from all over coming. So that was December 1st, 2nd and 3rd. It was so successful. We did another one in March. We said we're going to call it the International Help Smokable expo because we have people from Mexico city from Canada from all over. So yeah, you got to take advantage of, you know, make it bigger.
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