Group 4 Created with Sketch.
Your changes have been saved

Creating A Community With Your Brand | Patrick Hanlon

From Audio: [Special Episode] Patrick Hanlon On The Components That Fuel Successful Brands — The ROI Online Podcast Ep. 4

Share
station description Steve Brown believes you, the entrepreneur, are the invisible hero of today’s econo... read more
The ROI Online Podcast
Duration: 03:25
Patrick talks about how branding and community can be connected.
Playlists that Creating A Community With Your Brand | Patrick Hanlon appears on.
Up Next
Full Description
Back to Top
Patrick talks about how branding and community can be connected.
Transcripts
Back to Top
So it seems like the writers of Game of Thrones, they sat down with your book and as they can each, I don't know if they did that, but I think they knew how to do it all on their own right. And so it's kind of a great exercise. Yeah, that exists there. But yeah, Game of Thrones is one, I throw up there as one of the, it has all the pieces, right? Mhm. So over the years, Patrick has the appreciation for the insights in primal branding as it has. It wasn't like a big splash in the beginning, or is it like even more relevant now, Have you seen a shift in the way that brands are looking at or expectations of marketing? There has been a shift. Yeah. And in the beginning, well, let's go today, when I talk about community, everyone goes, Yeah, So, and I remember standing on stage after stage after stage in 2000 and 12345 whatever, and uh talking about brands, our communities and people thought, I was talking about either talking about church or minorities or movements or something in the neighborhood, my local neighborhood, they did not think of brands as being communities nor do they especially want to create one. And the, but that has changed, you know, and now we kind of take them for granted and people go, what else you have. So there has been that shift and I think that that shift happened through there's a great quote that max plank, the physicist had that I have kind of seized upon and that is that great theories, Scientific theories don't take hold because you finally convinced your peers that it's a great idea. All your peers, old piers die off and the next generation comes up and they go, well, of course, that's the way it is. Just makes so much sense. And so that's kind of where I find myself right now. And the it has had success obviously, but it didn't have immediate success. I wouldn't say although it did have some immediate success, but it was not like it came out the same year as Blue Ocean. The ocean strategies, which was a huge hit criminal has had more of a slow burn. And actually when I spoke with Simon and Schuster about changing the cover last year, they said, well, you have a Champagne problem. And there was static on the line. So I didn't really couldn't hear Champagne. And I said, I'm sorry, I'll get here. Is you have a problem? Static, static, static problem. And I went, I'm sorry. I didn't hear what you're saying. I thought I could just let them keep talking because I thought I'd be able to figure out what the problem was, but I couldn't. And so I said I'm sorry I heard there was a problem. What kind of problem do I have? And they said again you have a champagne problem And then I'm going what the hell is a champagne problem? And she said well you've been able to Do what every writer tries to do. And that is keep the book alive for more than 3-6 months. And I went oh okay I guess I can't afford champagne but I'll go buy some. So yeah it's been more of a slow burn and I'm grateful actually that I think it's better off not being a major hit in the beginning.
Up Next
Add to playlist
New playlist

Embed

COPY
Embed Options
Create Playlist
Select the Station you want to upload this audio to
Station
0 / 140
0 / 2000
Playlist Icon Image:
(.jpg, .png, min size 500x500px)
Privacy
Subscribers
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Password reset

Enter your email address that you used to register. We'll send you an email with your username and a link to reset your password.



If you still need help, contact Vurbl Support
Password reset sent

You have been sent instructions on resetting you password to the email associated with your account. Please check your email and signing in again.


Back to Sign In
If you still need help, contact Vurbl Support
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Reset password

Please enter your new password below.



If you still need help, contact Vurbl Support
Your voice matters.
Discover & Listen to the world’s largest free collection of audio
Verify Email

Enter your email address that you used to register. We'll send you an email with a link to verify your email.



Cancel
Delete Profile
Are you sure? We will miss you :'(
Delete
Delete Audio
Are you sure?
Delete
Delete Playlist
Are you sure you want to delete this playlist?
Delete
Notifications
You must be signed in to view
your notifications. Please sign in
Edit Snippet
0 / 140
0 / 140

Tag Station

Type station name to add additional tags
*Station owners will be notified when you tag them
Open this link in the Vurbl Mobile App for the full Vurbl experience.
Open in Vurbl mobile app
Continue to Vurbl website