Group 4 Created with Sketch.
Your changes have been saved
Episode 43 of 44

Creating Content Marketing (and a Podcast!) with Tim Kowal

Share
station description Smart Business Guidance for Small Law Firms
Lawyer Business Advantage
Duration: 30:33
In this episode, Alay and Tim discuss:

The unique nature of appellate cases and working with an appellate counsel.
What clients want to know about you before they hire you.
Unique and creative marketing strategies.
Repurposing content for the greatest impact.


Key Takeaways:

If the client feels
Snippets are a new way to share audio!
You can clip a small part of any file to share, add to playlist, and transcribe automatically. Just click the to create your snippet!
Snippets: Clips of Creating Content Marketing (and a Podcast!) with Tim Kowal that people like
There are currently no snippets from Creating Content Marketing (and a Podcast!) with Tim Kowal.
Snippets are an easy way to highlight your favorite soundbite from any piece of audio and share with friends, or make a trailer for Lawyer Business Advantage
Playlists that Creating Content Marketing (and a Podcast!) with Tim Kowal appears on.
There are currently no playlists containing this audio.
Add this audio track to one of your playlists
Add to Playlist
Up Next
Full Description
Back to Top
In this episode, Alay and Tim discuss:

The unique nature of appellate cases and working with an appellate counsel.
What clients want to know about you before they hire you.
Unique and creative marketing strategies.
Repurposing content for the greatest impact.


Key Takeaways:

If the client feels that you understand the case and you want to play a role in helping get justice for them, that’s going to be more important to them than just the analysis of how much it is going to cost.
Trial representation as well as appellate representation both bring value and can work in tandem with each other.
People are not tuning in to get perfection in podcasts, they want personality and one or two useful bits of content in each episode.
Repurposing content is a great way to reach more audiences in a shorter period of time with less energy input.


Tweetable Moments:

* “From one input of energy, and in researching and writing these recent cases, I’m able to put it out there on multiple different fronts…whichever source they get that information, it’s all coming from these mornings that I spend blogging.” —  Tim Kowal
* “The barrier to entry is really low on a podcast, but that means there’s a lot of really crappy podcasts out there. The other issue is, while it’s easy to start, it’s not easy to sustain.” —  Alay Yajnik
* “The more niche the topic, the more passionate the audience is going to be about it. ” —  Alay Yajnik
* “It’s very easy to repurpose, you just have to find something you enjoy doing and you can turn that into a lot of different forms of content.” —  Tim Kowal



About Tim Kowal:
Tim Kowal helps trial attorneys and clients win their cases and avoid error on appeal. He co-hosts the California Appellate Law Podcast at www.CALPodcast.com, and publishes a newsletter of appellate tips for trial attorneys at www.tvalaw.com/articles. His appellate practice covers all of California’s appellate districts and the Ninth Circuit, with appellate attorneys in offices in Orange County and Monterey County. Contact Tim at tkowal@tvalaw.com or (714) 641-1232.

Connect with Tim Kowal:
Website: https://www.tvalaw.com/
Email: tkowal@tvalaw.com
Show: www.CALPodcast.com
Newsletter: www.tvalaw.com/articles
Twitter: https://twitter.com/NotTimKowal
LinkedIn: https://www.linkedin.com/in/tim-kowal-6049574/
YouTube: https://www.youtube.com/channel/UCp5hZGEehw8FQCqwOJ0DwVg


Connect with Alay Yajnik:
Website: LawyerBusinessAdvantage.com
One Page Strategic Plan: LawFirmSuccessGroup.com
Email: Alay@YajnikGroup.com
LinkedIn: linkedin.com/in/alayyajnik
Up Next
Add to playlist
New playlist

Embed

COPY
Embed Options
Create Playlist
Select the Station you want to upload this audio to
Station
0 / 140
0 / 2000
Playlist Icon Image:
(.jpg, .png, min size 500x500px)
Privacy
Subscribers
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Password reset

Enter your email address that you used to register. We'll send you an email with your username and a link to reset your password.



If you still need help, contact Vurbl Support
Password reset sent

You have been sent instructions on resetting you password to the email associated with your account. Please check your email and signing in again.


Back to Sign In
If you still need help, contact Vurbl Support
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Reset password

Please enter your new password below.



If you still need help, contact Vurbl Support
Your voice matters.
Discover & Listen to the world’s largest free collection of audio
Verify Email

Enter your email address that you used to register. We'll send you an email with a link to verify your email.



Cancel
Delete Profile
Are you sure? We will miss you :'(
Delete
Delete Audio
Are you sure?
Delete
Delete Playlist
Are you sure you want to delete this playlist?
Delete
Notifications
You must be signed in to view
your notifications. Please sign in
Edit Snippet
0 / 140
0 / 140