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Emotions and Marketing

From Audio: [Feature Friday] CEO Todd Cherches on Visual Thinking: The ROI Online Podcast Ep. 100

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station description Steve Brown believes you, the entrepreneur, are the invisible hero of today’s econo... read more
The ROI Online Podcast
Duration: 00:48
Todd Cherches talks about how emotion is related to marketing and how it affects your decisions.
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Todd Cherches talks about how emotion is related to marketing and how it affects your decisions.
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So the poet William Wordsworth. How that expression called the poetry, is the recollection of powerful feelings, and he called it emotion, recollected in tranquility. So you hit it right on the head. Marketing is not just facts. It's emotions, facts and figures and feelings, right? So when you take someone back like Marcel Proust, he had that Madeleine Cookie that when he tasted, just brought him back to his childhood. The sights and sounds and songs and imagery basically takes us on a mental journey and recreates those mental movies in our mind's eye and again like That's the power of visual thinking. So whether we have a dream and remember it, whether they were picturing whether Day is going to look like or envisioning our future, those are all examples of using visual thinking to, uh, to basically, you know, process information and make decisions.
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