How important is copywriting really? In this episode of the ROI Online Podcast, entrepreneur Sid Bharath shares how good writing can give you a competitive advantage, why you need it, and the key to creating good copywriting (even if you aren’t a writer).Sid is the CEO of Broca, a revolutionary plat
How important is copywriting really? In this episode of the ROI Online Podcast, entrepreneur Sid Bharath shares how good writing can give you a competitive advantage, why you need it, and the key to creating good copywriting (even if you aren’t a writer).Sid is the CEO of Broca, a revolutionary platform that uses AI to generate effective and relevant marketing content. Sid works with startups to help them identify their best growth channels and scale up in a data-driven and systematic manner.Some small businesses struggle with marketing and copywriting. The thing is: both are imperative to running a successful business. Content isn’t all about social media or your website. Other channels like email marketing are just as important and can boost your sales. Among other things, Sid and Steve discussed:Why copywriting is a valuable skill and a relevant form of marketing How to identify which growth channel is the best for your businessThe expectations you should and shouldn’t have when hiring a marketing director or an agencyEmail as a great marketing growth channel The importance of data for copywritingBackstory on Broca, how does it work, and how it can elevate your business You can learn more about Sid here:www.siddharthbharath.com/Follow Sid on LinkedIn Follow Sid on Twitter Send Sid an Email You can learn more about Broca here:www.usebroca.com/Read the books mentioned in this podcast:The Golden Toilet by Steve BrownEnroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
in the United States, 98% of the businesses that exist have 20 or less employees. Yeah, so that means that whoever is running that company is also kind of in charge of marketing. And even though they have websites, they don't have thousands and thousands of visits every day to really get a good statistical sampling to reveal great data insights, assuming they love to look at data and they're confident they don't feel insecure. So that's a big dilemma. What can we do with just a little bit of visits without making poor decisions? Yeah, Um, yeah, that's that is the dilemma. And I think one way to offset that is to use kind of your intuition as an expert in that industry. So as a business owner, you're You probably started that business in that certain industry because you know a lot about that industry and you have insights into it already. Um, and if you don't, you should probably just try to learn a lot more about it. Talk to the people in the industry, talk to your customers, right. And so you want to combine your intuition and you're learning your qualitative understanding of that industry with the quantitative data that you're getting from your tools. So even if the data is sparse, you can still kind of, like makes them sort of distinctions and decisions based on that data based on what you already know about, uh, the industry and the people in that industry.
so said if if I was ask you, like why don't if you would please represent all the marketing directors for us for a little bit and give give, like the business owners that are listening to this, What would you say to them? Like, what are the top three things that you need to have proper expectations of your marketing director that works for your organization or the agency that you're working with? Yeah, I think the first one is whenever you hire a new marketer or agency, don't expect them to instantly w revenues overnight. Um, are you know, they're not a golden ticket, It doesn't work like that. And you need to give them time to really settle. Didn't understand the audience, the product, the solution, the way the messaging, Um, and run a few tests so that they can figure out what's working and collect data. Uh, the second thing is that there will be failures, and it's okay. The failures are like if your if your marketing team is not failing enough that they're playing it too safe, you know, um, so you should be You should be proud that if they are trying something and it didn't work that they actually had the guts to try it out. Right? Um and, um And then the third thing I would say is, uh I think just, you know, be very clear and come to an understanding of what numbers to, uh, and goals to set for the marketing person or the agency and and set it together with them. You know, don't impose on them metrics that are, you know, probably in your head. They seem achievable, but they may not be at all work together with the marketing team. And if a marketing team or marketing agency says that they can hit certain numbers, then yeah, hold them to that number, right? That's fair because they decided that number.
So we have a lot of marketing directors that listen to this podcast story. Brand guides. Business owners kind of help us understand how to better connect with business owners and take advantage of copyrighting to support our marketing thing. It's marketing. Is this one piece that finally, we have to get over? We have to get really good at it. It's a big competitive advantage now, especially when most people are considering your product from a distance on from a distance online. So give us a little Where did you kind of the light bulb go on on? How you were able to connect with with the folks that you worked with and get them to, to feel confident about the talents you had to offer? Yeah, I think it was for me. It was the companies that I worked with and the people I worked with. I was able to really understand their audiences as well. Um, and I was a I I started niche down with the types of companies that I worked with. I work primarily with, like sass technologies and marketing sass right marketing tools for other marketers. Um, so I started. I really started to understand that audience. I was that audience. Um, and I think it's really key to good copyrighting is to understand an audience because then you know what they're thinking about what, what sort of problems that they face, that they would like solutions do, and the way that they describe those problems and solutions so that you know what? You know what words to use with them when they try getting them. So what's the secret to really understanding your audience? You got to talk to them, you're gonna get on the call, get on multiple calls with those customers or potential customers, um, and and talk to them, asking questions, record it and synthesize all that information and do 10 2050 calls, even if you have to. So, as an engineer, did you use certain technologies to help? You kind of get better, because it seems like you would need a pretty big sampling of an audience to start to really feel confident about your connection with the audience. Yeah, I think it took. It took time for me to start getting better, you know, like in my early days, I I really wasn't that great. Um and it just It was a process of 23 years, maybe as I as I got better at it. And it was just like with this audience all the time, understanding their needs and pains and and and writing copy for them. Right? Um, so, I mean, there was no specific tool or technology. Um, but it was just like a It's a constant. You do it every day, and you get better at it every day.
Yeah. Isn't it amazing that businesses struggle really hard with marketing and copyrighting? And yet it's so integral into running a successful business. But I think there's a point in a an entrepreneur's life for small businesses. Life where they go. Oh, we have to get our acting together in this area. And then here you are able to step in to talk to us about why it's so important and why it's so valuable to have these skills. Yeah, I mean, it's like it's kind of like everything you do in marketing stems from creating the right copy or the right content, right? And like it's all about being able to and you talk about this on your side as well, Like the story brand, right? So how do you tell your story in a compelling manner? And you could have a great story. But if you say it the wrong way, it's not going to resonate with people. So having that skill of copyrighting to really understand what words what phrases resonate with your audience, um, is just key To be able to tell that story and to spread that message around across the world so that people will learn about you and and buy into that story and buy into your products as well