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Episode 171 of 292

EP171 - DTC brands physical experiences

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EP171 - DTC brands physical experiences  A discussion of Direct-To-Consumer brands physical retail experiences, recorded live fromThe Domain mall in Austin.  Jason & Scot were in Austin to speak at the annual ChannelAdvisor Connect conference, and took time out to do store visits at The Domain.   Update: In the episode we state that Domain is owned by Simon Properties, which is not accurate.  Domain is actually several developments that are separately operated.  Domain Northside is operated by Northwood Retail, it is phase III of the development of the Domain.    Domain I is operated by Simon Malls.   Most of the tenants we were talking about are Domain Northside, Neiman Marcus is Domain. (5/24/2019) Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 171 of the Jason & Scot show was recorded on Monday, April 8th, 2019. Join your hosts Jason “Retailgeek” Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:24] Welcome to the Jason and Scott show this episode is being recorded live from Austin Texas on Monday April 8th 2019 I’m your host Jason retailgeek Goldberg and as usual I’m here with your co-host Scott Wingo. Scot: [0:41] Hey Jason and welcome back Jason and Scott show listeners, this is the first worst Jason not only are we in the same place together but we’re outside and I know listeners love your trip reports because you are the roving retail trip report. Ninja but we are actually out at a shopping mall in Austin doing a live Jason and Scott show. Jason: [1:03] Yeah this is awesome I feel like we are completely breaking all the usual conventions of podcasting because I am actually, actively shopping with you here at the Domain at Northside in Austin while we’re doing a podcast I’m really excited to find out if this is going to work at all. Scot: [1:21] Yeah yeah so I’m sure their listeners are already hearing some interesting sounds were, kind of sandwich between a bar some construction and a lot of these noisy birds that live in Austin I’m not exactly sure what they are but hopefully that adds to your Ambiance as you’re listening out there. So the how we get here so bad a year ago my wife and I went to Austin on a little trip and we discovered the small area, I have been looking for one of those hot handbags are suitcases I should say called in a way and we were drawn here by the had an Auburn Pop Up and Away so we came out here, and had the digital native brand experience it just really loved the small I think it’s one of my favorite, malls in America if you will so we decided since you and I are here for channel advisor connect that we would do a live remote. Jason: [2:10] Is an awesome idea. So this isn’t one of these outdoor lifestyle mall so we’ve we’ve talked about those before like they tended that tends to be the format. That is thriving more than some of the other formats it has a couple of traditional big anchor tenants like a Neiman Marcus I think the new Big anchor tenant is Nordstrom that might have opened here a couple years ago, as you mentioned most of the digital native brands that that are in a brick-and-mortar business have a, a location here so that’s interesting you can see the the Caspar Warby Parker been of us, Etc all here and Scott what were your sort of initial Impressions the mall you mentioned it’s your favorite Mall why so. Scot: [2:58] Gets a little another background thing this mall is owned and operated by Simon Property Group one of the larger Mall operators, YouTube haven’t come here three or four times now what I was surprised with the day is there’s a lot of clothes stores I wouldn’t say. I would kind of guessed 10% maybe a size 15 my little surprised by that because it does seem to be a pretty hot Mall area, now most of them already have a coming soon so we’ve seen the ones that are close are already kind of being back filled so so that was a little bit of a surprise so I don’t think anyone is immune from all getting would be my first impression. Jason: [3:34] Yeah and I are going to have to burst one of your bubbles not all signage is truthful. So if you’re an operator and a tenant leaves the wallpaper you put over the front of that store says coming soon whether you have a tenant soon as a very flexible definition. Scot: [3:52] Brands so I assumed that they were like. Jason: [3:55] I think that’s actually the way you can tell into this mall feel