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Episode 15 of 29

15: Strategic Social Marketing

Duration: 34:02
"The problems are complex, but the process is relatively simple. The trick is to get politicians to endorse the application of that process and practitioners to help deliver it." Professor Jeff French joins the podcast to discuss his recent work defining and advocating for strategic social marketing
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"The problems are complex, but the process is relatively simple. The trick is to get politicians to endorse the application of that process and practitioners to help deliver it." Professor Jeff French joins the podcast to discuss his recent work defining and advocating for strategic social marketing. Through the idea of strategic social marketing, Professor French challenges social marketers and policy makers alike to embrace social marketing techniques and theories when planning at the policy level.
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