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Episode 160 - the I-5 case study, part 2

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This is the second part of the Impression 5 reinvention case study with Noah Smith, Partner, Capital Services, Inc. (Listen to part 1 here.) Part 2 covers how the I-5 team used the PureReinvention fundamentals simplify, connect and move to attain the incredible growth they have enjoyed in recent years.  QUOTE IT “We got away from distractions.” (5:10)  “The catalyst to bringing everyone else on board.” (10:37)  DIG IN (3:41) Create a focus to simplify. (7:32) Connecting networks in the community. (14:40) Doing what’s impactful and necessary.    Tip of the Week You can't move a plan forward without a focused, simple message.