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Exceptional Women of the World featuring Caressa Douglas, SVP at BEN

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Caressa Douglas SVP of content & branded integration at Branded Entertainment Network (BEN) knows all about the “deep end.” At 21, she was hired (due to her “aura”) by a product placement company. Unbeknownst to her, the manager who hired her had a partner who was none too excited about her being part of the company and she was told that she had 30 days to close a deal or else.

Without any experience, Douglas not only closed the deal, but began a 20+ year path becoming a true leader in the brand and product integration space.

LA through and through, Douglas, in her experience, believes that there are truths to some of the sayings out there, especially in her world. Two that leap to mind are “Don’t believe everything you hear” and “Don’t put all of your eggs in one basket.” The former helps in approaching collaboration with producers and directors confidently while the former is part of daily life in Hollywood, where preparation and contingency plans are key.

Another part of work that Douglas believes in is the power of conversation and how it can be incredibly helpful in building relationships — something that is vital in the familial world that is Hollywood and especially internally at BEN, where technology and relationships come together for brands. It’s also useful in learning from the rest of the team and encouraging a culture of “it’s OK” — OK to ask questions, OK to not know it all, OK to be you.

In fact, being ones true self if one of the biggest pieces of advice Douglas gives. “You do you,” she says, meaning that each individual brings their care and passion, but in their own way, which can make a profound difference in pursuing a career that is both worthwhile and rewarding.