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Exceptional Women of the World: Holly Aguirre, New Honor Society

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Holly Aguirre, president of St. Louis agency New Honor Society, says there is “no substitute a for effort, zeal and enthusiasm.”

All of those words add up to her attitude that interest and passion for something keep her driving towards success. It’s also how she determines who in her company is fit for certain projects and a good match for the agency when hiring. It’s the difference between merely having talent and using hard work and passion for getting the job done well.

Aguirre doesn’t fear conflict. Where things can go wrong or when somebody isn’t happy, she sees the opportunity to strengthen relationships, negotiate and solve problems. She also thinks people should never stop learning, growing and changing. While that involves self-reflection, it also helps push her to think about her next moves as an agency and industry leader.

Surprisingly, she says a Disney cruise is a "must do," which she describes as “magical.” She is also a keen believer in random acts of kindness — another "must" on her list.

The most important advice she imparts is around how we as humans behave and how brands behave as well. As marketers help brands be better, it's critical to improve ourselves and those around us, to add more value to the world and the work.