I never really saw lines between creativity and people who are creative people that I kind of, you know, I felt that I that I understood or that I wanted to learn from it that I was curious about. I always wanted to, you know, work with, um, you know, And I think that's you know, when you point out people like Kanye and you know, whether it's him or Rihanna, whatever. I think it's the same thing. I think these silos of how musicians or designers or, you know, actors you don't wanna bracket themselves. Now it's kind of irrelevant. Kanye has a clothing line, you know, Rihanna has a fragrance, has a clothing line. You know, I think those kind of elements of what kind of categorize you are maybe two traditional, you know, you are like relevant, you know? So I was always very immensely curious about pop culture as well. You know, things that I think influence and impact, you know, a generation that I felt like I was very much in tune with, you know, and wanted to relate to. And so working with, you know, comedians and musicians and things on earlier campaigns and be able to tap into other conversations. Outside of just fashion was something that was always a big part of who we were as a brand and creating that community in that tribe of, um, just people that we wanted to kind of, you know, be aligned with.