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Episode 76 of 79

Finding the Harmony in SMM, SEO, and Content Creation with awario’s Elizabeth Shydlovich

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station description Getting a 360 View of the Tech PR Industry
PR 360
Duration: 17:25
In This Episode…We talk with awario’s Elizabeth Shydlovich about SMM, SEO, and content creation. We talk about organic reach, how social media has become pay-to-play, and what the future of SEO and SMM look like. Show Notes· [00:54] Are you a coffee or tea drinker? · [01:25]
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In This Episode…We talk with awario’s Elizabeth Shydlovich about SMM, SEO, and content creation. We talk about organic reach, how social media has become pay-to-play, and what the future of SEO and SMM look like. Show Notes· [00:54] Are you a coffee or tea drinker? · [01:25] Can you give a brief description of your expertise? · [01:59] Is SMM getting harder or more expensive? · [04:14] Is it hard for small businesses or big brands to get organic reach?· [05:27] Is SEO, SMM, and content closely tied together now?· [07:29] How will drop-in/drop-out audio be incorporated into SMM?· [08:47] Are we going to have separate strategies for podcasting and drop-in/drop-out audio?· [11:03] Are PR pros going to have to learn how to edit audio and video?· [12:41] What is the new frontier for SEO? · [14:33] Fun question: If you could create a new way of tracking people what would it be?· [16:00] Final thoughtsPeople and Companies, We Mentioned in the Show· Elizabeth Shydlovich was our guest today. Learn more about awario.Episode Length: 17:03Thanks so much for tuning in. Join us again next week for another episode!Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!· If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter. Thanks for listening! See acast.com/privacy for privacy and opt-out information.
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