Innovation management helps to optimize the innovation process, identify bottlenecks and increase the productivity of innovation, investment, and resources.Floor Blindenbach is the founder of Organizing4Innovation. Trigged by a recent whitepaper, I speak with Floor to discuss her views on innovation
Publish Date: Feb 14, 2021
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Innovation management helps to optimize the innovation process, identify bottlenecks and increase the productivity of innovation, investment, and resources.Floor Blindenbach is the founder of Organizing4Innovation. Trigged by a recent whitepaper, I speak with Floor to discuss her views on innovation management for law firms. We spoke about:
the importance of treating innovation as a process
definition for innovation'
the role of culture in driving innovative efforts
Innovation as a way to develop talent
the problem of tracking/measuring innovation efforts in law firms
best practices for innovation teams
You can find the whitepaper here: https://www.organizing4innovation.com/managing-innovation-law-firms/Transcript below (if cut off it can be found on FringeLegal.com)About FloorDriven to help innovators succeed, Floor Blindenbach-Driessen, founded Organizing4innovation. She developed the T4 online training for innovators that also serves as an innovation management platform, so organizations with limited innovation infrastructure can easily manage and oversee their innovation activities. She has a Ph.D. in management from the Erasmus University in the Netherlands and has 20+ years of research and practical experience with innovating in the professional services. She has written dozens of publications, assisted hundreds of innovators, with creating thousands of awesome solutions, leading to millions of dollars in new revenues.You can find Floor on LinkedInTranscriptAb: [00:00:00] Hello everyone and welcome to Fringe Legal. I'm so excited today to have Floor on the episode. Floor is driven to help innovators succeed, and because of this need, she founded Organization4Innovation. She developed the T4 online training for innovators that also serves as a innovation management platform, so organizations with limited innovation infrastructure can easily manage and oversee the innovation activities. She has a PhD in management from Erasmus university in the Netherlands and 20 plus years of research and practical experience with innovating in professional services. She has assisted hundreds of innovators with creating thousands of awesome solutions, leading to millions of dollars in new revenue, all fantastic achievements.[00:01:51] And we will dig into the wealth of the knowledge that is in her brain today. So Floor, thank you so much for joining me. [00:01:58] Floor Blindenbach: [00:01:58] Thank you for having [00:01:59]Ab: [00:01:59] Yeah, I came across your work, as part of the a talk you did at the skills workshop, a presentation in January, 2021.[00:02:08] And that was all around innovation management in law firms. As a setup to this conversation, because that's certainly tickled my interest. Would you mind just giving a synopsis around that work, that report, and I'll certainly link to that for everyone listening/watching this so they can read it in full because it is worth reading.[00:02:29] Floor Blindenbach: [00:02:29] Absolutely. Let me start to say our focus is on firms that innovate and that, that aren't the Googles of this world that have billions to spend. So that's like a starting point and describes the type of teams that we work with.[00:02:43] We have a platform for that, and we have earned a research grant to see if he could add predictive analytics to our online training platform. We started the research out to see if we could basically vet teams better if it's like a Fitbit for innovation teams. And if we know better about teams do, can we then also provide better support?[00:03:06] And we were so ignorant to think that we could even vet teams for law firms. We practice what we preach, and went out to do customer discovery and ask so would that'd be of benefit? So it's predictive analytics. The resounding answer that we got was no, we know which teams we want to support. So okay we have a research grant and a problem that no one wants to us to solve. Well it was a little more nuanced, but in those conversations, we also learned some things that I could not write. On the one hand, there was this where if you ask people for success later, like they were all saying, Oh, we're super successful.[00:03:46] And also during ILTAON, we did a little poll and law firms indicated they had succes