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Handling inherited activities with new clients

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When your agency starts working with a new client, chances are they have some existing activities already underway. They have a way of doing things that you need to become part of — or change to make it more to your liking.

In this episode of the Agency Leadership Podcast, Chip and Gini talk about what happens when you find something that goes against your strategic and tactical judgement.

They look at a real-world example of an agency who found a contractor using a content and social media strategy that seemed nonsensical on the surface. But what might the new agency learn from the existing practices that might help them work more effectively for the client?