Start Time: 02:16
End Time: 06:17
Listen to this snippet to learn about how masks have become the new IT bag.
Publish Date: Dec 15, 2020
Listen to this snippet to learn about how masks have become the new IT bag. The pandemic changed production and trends in its wake, and fashion houses had to adapt to keep up with demand.
vision supply Check availability at a t t dot com slash get fiber. Understanding larger social and economic trends is an important part of the design process. In fashion, thes larger trends have a downstream effect on color, silhouette and texture from season to season. And so fashion designers and merchandisers work with their teams and with external agencies often a full year out to determine how these trends might integrate best with their brand vision. Because these teams are working so far in advance, planning for trends is an inexact science at best, albeit easier today with the help of algorithmic data. However, even this data couldn't have predicted Cove in 19 and its immediate effect on fashion trends, leaving brands to rethink their plans midstream for fall 2020 and spring 2021. In many cases, companies had to stop their processes altogether. A studios and offices closed and those that could pivoted to making personal protective equipment such as Masks and Shilts to take advantage of government contracts, thus keeping their employees at work and supporting the needs of their communities. As the pandemic war on and mass were required in many places, demand rose for more PPE, no longer a simple protective gear. But as a fashion statement, Nancy Pelosi, speaker of the House in the United States Congress, became an overnight sensation with her coordinated suits and masks. Mass also made their way to the runway in the spring 2021 shows and are predicted to make an appearance in future collections, according to Keenan Duffy, fashion designer and director of the fashion Management graduate program at Parsons School of Design, during flu season facemask, where the polite society norm in Asia now most of the rest of the world have accepted face masks and therefore they'll become a seasonal fashion trend in order to combat flew on seasonal allergies. As with many fashion trends, what once served a utility such as a jacket lapel, a riveted pocket or an upturned shirt collar is now simply a preferred style without connection to function. And customers certainly don't require brands to educate them on these histories, however, it's an altogether different thing when PPE is serving a really health service. In addition to being stylish, which becomes a unique balancing act for a brand, here's Keenan again, subjectively brands look like they're cashing in for example, Spandau Ballet's true face mask, perhaps facemasks, becoming the new slogan T shirt a T shirt with a real purpose beyond the logo or slogan itself, at least for now. And so the question then becomes whether or not there's a place for luxury brands to provide customers with pandemic related accessories such as Louis Vuitton, almost $1000 Face shield and Burberrys $100 plus face masks. The luxury sector has begun to appropriate street, where ideas including sneakers and taxes, so the luxury version of pandemic related accessories were the obvious next step. They provide status, space protection for the luxury consumer, and they're the new it back. After all, it wasn't more than 25 years ago that fashion apparel companies began including handbags, is part of their collections, and leather goods companies became purveyors of ready to wear. Perhaps in 25 years time, when the pandemic is a historical footnote, customers will still be wearing masks and shields without any real connection toe how they save lives in 2020 on brands will consider PPE accessories as an essential part of their offering. Okay, thank you for listening to this episode. of news bytes in partnership with Fashion United, Produced by Fashion Consulate and hosted by Joshua Williams. Visit FC news bytes dot com for more information, and if you'd like to share a story or participate in news bytes, please use the contact link provided or reach out on Instagram.