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How Beacons Point Empowered Marketers With Community-Based Conversations

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station description The SaaS Breakthrough Show is an inside look at what is working in marketing for Sa... read more
SaaS Breakthrough
Duration: 35:29
Meet Alex Meade, VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, and the host of the "B2B Growth Marketer" Podcast.In this episode, you'll discover how to empower and inspire marketers through marketing. You'll hear how Alex built a community — Campfire Mastermind — to shi
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Meet Alex Meade, VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, and the host of the "B2B Growth Marketer" Podcast.In this episode, you'll discover how to empower and inspire marketers through marketing. You'll hear how Alex built a community — Campfire Mastermind — to shift conversations from solely marketing tactics to more personal challenges like: How do I pitch myself for a new leadership position? How do I manage conflict with a colleague? How do I avoid burnout? Finally, you'll learn about strategies businesses can implement to care for and retain employees. Enjoy!Notes:- 02:20 Creating a Community for Sales and Marketing Professionals- 03:35 It All Started With a Need for Personal Interactions- 05:10 From a Social Group to a Mastermind Community for People's Challenges- 09:30 The Best Format To Evoke Feelings That Lead to Deep Conversations- 16:05 Focusing the Content Marketing Agency on "People-First Inbound"- 20:15 The External and Internal Benefits of Creating Life-Changing Content- 22:50 Supporting Employees in a More Holistic Way- 28:00 Creating the Space for Employees To Have the Life They Want
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