In this two-part, double-episode Ask Muse edition, Lori Vajda and Nola Boea give cartoonist Garth German, creator of GarthToons, actionable advice to monetize his art and turn his creative hobby into a profitable side business. In Part 1, Garth describes his main challenges: Growing his audienc
Publish Date: Nov 16, 2021
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In this two-part, double-episode Ask Muse edition, Lori Vajda and Nola Boea give cartoonist Garth German, creator of GarthToons, actionable advice to monetize his art and turn his creative hobby into a profitable side business. In Part 1, Garth describes his main challenges: Growing his audience, turning them into buyers, and pricing his custom work for two very different types of clients. Right now he’s “feeding the social media beast” and taking requests for merchandise or custom work as they come. But much of his marketing is sheer guesswork. In Part 2, Lori and Nola will give Garth overarching strategies and tactical tips to target specific audiences and attract them to a business-focused website. They’ll also give effective ways to package and price his custom work yet retain the joy of creating art.Thanks for Listening! Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. Find out more about us at Sticky Brand Lab Connect with us on Facebook! Would you like to be a featured guest or have your question mentioned? Ask Muse! Key Conversation Points: 4:36 The inspiring words that convinced Garth to bring his cartoons to the world. 5:29 Garth’s journey as a cartoonist, from a little tyke drawing pictures to a sizable following with real business potential. 14:26 The scary part of trying to meet expectations of individual clients who commission custom work, compared to that of corporate clients.17:43 How Garth’s website evolved as various opportunities arose -- and why that’s no longer an effective strategy. 19:36 How Garth has been promoting on social media platforms, and what has worked thus far.24:15 LIsten in as Lori & Nola begin the brainstorming process.ResourcesGarthToons website: http://www.garthtoons.com/Facebook, Instagram & Twitter: @GarthToonsThis episode was supported by Ask MusePodcast Transcript https://www.stickybrandlab.com