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How Much is Too Much? | Will Leach

From Audio: [Special Episode] The Mindstate Marketing Hour #22 with Will Leach - The ROI Online Podcast Ep. 98

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The ROI Online Podcast
Duration: 02:03
Will Leach talks about how cost and size of products should be analyzed in relation to your sales and marketing, and your customers.
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Will Leach talks about how cost and size of products should be analyzed in relation to your sales and marketing, and your customers.
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Oh, what are some other physical barriers that you know? Yeah. Second one, I thought is just cost right. And there's some things you can do with costs. Some things you can't do a cost. Now, I'm not only suggesting Hey, if something is too expensive for your customer, then you have to lower your cost or give some sort of a coupon. I don't necessarily believe in that, frankly, but you can make cost more palatable by chunking it chunking into chunks. Right. Um, that's something you did, uh, for your starter packs, right? Stevens, you're like, Hey, it's a big investment. So let's gonna we're gonna chunk this out for you to make it more available to you, right? So it's just simple, um, chunking or even payment plans, right. Simple payment plans or pay by credit card. Or you can pay by Bitcoin whatever it is. But just make things easier for people to buy. Doesn't have to be a lower cost necessarily, but it can just be an easier way of getting those costs to something manageable on a weekly or monthly basis. So it takes a little effort. But once you do that, you eliminate a huge, huge barrier. Um, size is another one. So I start to think about size. And, you know, sometimes I don't need to have 48 rolls of toilet paper right, And that shouldn't be my only size. The in today's world. Maybe that's a good idea. So sometimes sizes like what's the right size for my family? And so one of the things that comes to mind is used to multi pack research of multi pack Cheetos and stuff like that. You know, snacks. And what happens is, you know there's a reason why you can have 18 packs versus 24 packs or whatever. The reason why is what you do is you try to figure out how many what's the average number of Children in the home. And you want to make sure that mom doesn't have to on a Thursday night get up in the middle of the night to go over to Walgreens to be able to come back and grab chips for a Friday lunch. What do you do is you think through how many sandwiches are gonna be made that week and make sure that one snack packets with that. It's just simple things like that is giving people the right size for who they are. Um, and so that just matter that just takes a little bit of thinking and saying, Okay. Am I offering the right number of products when I bundle these things?
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