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How Nature Helps You Clear Your Mind | Will Leach

From Audio: [Special Episode] The Mindstate Marketing Hour #21 with Will Leach - The ROI Online Podcast Ep. 95

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station description Steve Brown believes you, the entrepreneur, are the invisible hero of today’s econo... read more
The ROI Online Podcast
Duration: 04:56
Will Leach and Steve Brown talk about how nature is a medicine for our mind, and how its power can help you clear your mind.
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Will Leach and Steve Brown talk about how nature is a medicine for our mind, and how its power can help you clear your mind.
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rumination. That's like this big thing that you fight against is you got to win the battle in your head first before you progress. But if you're having all these distractions, you're not helping yourself, and that's sending you on a rumination or sitting in mulling the wrong things over and over and over. So So I hear you say that the secret is to get back to nature. We find ourselves right now and in this no time of the pandemic or whatever, we want to call this where we've done probably a lot more rumination because we're alone more than we were before. I don't know, but yeah, and so how nice to hear. Maybe the secret that we could be applying that would help pull us out of this funk. This change this thing that we're all having to learn how to deal with this new status quo. That's right. So, you know, I'm sure for years you've heard the same thing. Oh, go take a walk, go take a hike And I didn't know if it was really based in science. It's just like people think, you know, it's like it's like people tell you to do yoga like Okay, you know, maybe it works for you. Whatever. Well, there's actually science behind the impact of nature and how it impacts your creativity and your ability to think about the long term parts of your business. So there was some research at the University of Houston a couple of years ago. Um, and it was It was in the general marketing research, and it was done by an assistant professor, Melanie. Here's what she did she studies on and on. And I'm not familiar, really? With all but imagine are these moments when you have all these different emotions that are coming together and it creates this moment in time where everything kind of slows down and everything feels very clear and big, So it could be something like when you see your child born, I'm sure there's this moment of awe. Or let's say, if you're at the top of a huge mountain or you're looking at the Grand Canyon, you have a moment of awe. So she studies. All right, so here's what she did really cool study. She wanted to understand. If having a moment of awe could increase people's ability to think strategically desire to learn and be creative. So here's what she did. She went out to the Alps and she recruited a whole bunch of different people, and she asked people to at the bottom of the Alps, they're all inside of a room with no windows. And she said, Hey, I want you to go ahead and select between you just picking up. We're about to do some work. So do you want to get some trail mix? And what she did she had some trail mix was sitting in packages and other amounts of trail mix. You can make your own so right you can be more creative if you made the ones you know on your own, or you just pick whatever somebody already made for you, the manufacturer. So she found that she had those people on the bottom of the Alps. Most people chose the prepackaged, the prepackaged trail mix. She then took people up in a gondola and then at the top of the Alps. She then had this great moment of all. She made sure everyone had this big, great most of all that she looked around. It was looking around, and then she had the same task. Do you guys want to create some trail mix, or do you want to buy or have this prepackaged trail mix different people right? When there's a moment of all in nature, people always or almost always chose to go make their own trail mix. Not only that is when she asked them, Do you want to learn more about what's going on up here in the Alps? More people are likely to say yes, I want to learn more about this so they are more open to education. They're more likely to be more creative and more open to long term thinking. So nature in itself, the vastness and the big, the power of nature, especially in a moment of awe and how that makes you reflect on your part in a much broader world gives you perspective on your life and your business that otherwise may be really difficult if you're in a confined space or your digitally distracted. That's why I think nature is so important. Um, and I felt this firsthand when I did my detach, and I'm not environmentalist guys like I like city, so I didn't really believe it until I actually did it. And once I did it, um, it was a structured process. I was like, Yeah, after about a day and a half, and I'll tell you how that worked out. I was I was kind of looked like, Yeah, I get why nature matters as it relates to getting your thinking. If you guys didn't know it, I don't know if you know this, Um, Bill Gates, you know any study on Bill Gates? Bill Gates has been doing this since he was just, I think, just after he got married, but basically does these detox, where he goes out by himself, into the woods, into a cab. And I'm sure there's lots of security around there and he just reads no electronics, and he does it for a week. But it was he called it something. But you guys know Bill Gates. He's done it back back in the days when he was CEO of Microsoft and he just got away. Why? Because it forced him to not think about Microsoft. He was thinking 2030 years out. And so, looking back on that, I'm like, if it worked for Bill Gates, maybe it could work for my little business too, you know,
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