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How to be a Good Storyteller? | Rob Stenberg

From Audio: [FF] Story Seeker Rob Stenberg on Why Telling a Story Matters: The ROI Online Podcast Ep.129

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station description Steve Brown believes you, the entrepreneur, are the invisible hero of today’s econo... read more
The ROI Online Podcast
Duration: 01:23
Steve and Rob Stenberg of Story Seekers discuss the traits on how to be a good storyteller and how to make your story effective.
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Steve and Rob Stenberg of Story Seekers discuss the traits on how to be a good storyteller and how to make your story effective.
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So for a brand, why is storytelling so important? I think it's extremely important for brand because again, you want to make that the brand wants to make that emotional connection with their potential clients, with the people who buy from them and who want to become part of their tribe even. Right. I mean, if I'm, if I'm telling a story is a brand and it doesn't resonate with somebody that's okay, maybe they're not my client. So it lets you figure out who your client is, who your client isn't. And it lets you make that emotional connection with them. And if you want to think about it from a brand perspective, I think one of the best brands that have made that emotional connection and to do that. Um, so, well that people even tattoo this brand on their bodies. I mean, they permanently tattoo the brand on their bodies. And I think, I think a lot of people will know who I'm talking about. Harley Davidson, right. I mean, there's such an emotional connection with that brand and their riders that, you know, you go to some of the motorcycle rallies and you see all kinds of Harley Davidson tattoos. I mean, that's that's an emotional connection with your client, right? And so that's why it's important for brand to have great stories so that they can make that kind of connection.
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