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Hot Audience Growth Tip For Audio Creators In 90 Seconds

From Audio: Insight Into Audio Sales | Interview With Michelle Cobbs

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station description Vurbl Voices dives deep with some of the most creative people in audio. From podcas... read more
Vurbl Voices: Vurbl's Creators & Influencers
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Duration: 01:35
Michelle Cobb gives advice on how to gain a listener base when creating audio. Discover where to start and how to grow your audience.
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Michelle Cobb gives advice on how to gain a listener base when creating audio. Discover where to start and how to grow your audience.
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describing. But how do you get the cut through? I mean there's so much content out there now. Like how do you how do you get ears on what you're creating? I mean that is the million dollar question, isn't that right? Yeah. So please Michelle, you know, give us $1 million dollar answer. It's using a lot of the elements that are pretty standard. What are the big names involved in your production and can you utilize those? But more important on both elements are both types of business models. Your own network is your first place to start. That's brilliant, Michelle. And it's so easy that I think it's easy to forget. I mean when people say, how do I get my podcast out there? I'm like, just start with your friends. Right, Right. It's really easy for the podcast to say, Hey, I have 200 people that I know really well and I send them an email and I encourage them to talk about that. There is no barrier to entry on an audio books a little bit more difficult because generally have to get talked someone into buying it. But it's really in both cases about tapping the network of the people involved, Your network, the artists network, the authors network, even the editors network, everything is about looking at the marketing in the digital world, looking at who your audience is creating a plan that's specific to that audience and executing it well And frankly tracking it. It's no good to say, I'm going to spend $5,000 marketing something if you don't know how well the campaign did.
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