Group 4 Created with Sketch.
Your changes have been saved

How to Grow Your Email List With Ryan Zee

Share
station description Learn the innovative book promotion secrets of bestselling authors
Novel Marketing
Duration: 31:30
Your best asset for selling books is a growing and engaged list of email subscribers.  



But how do you grow your list? How can you gather a group of subscribers who want to read your work? It’s the million-dollar question every author should be asking.



Ryan Zee has an answ
Snippets are a new way to share audio!
You can clip a small part of any file to share, add to playlist, and transcribe automatically. Just click the to create your snippet!
Snippets: Clips of How to Grow Your Email List With Ryan Zee that people like
There are currently no snippets from How to Grow Your Email List With Ryan Zee.
Snippets are an easy way to highlight your favorite soundbite from any piece of audio and share with friends, or make a trailer for Novel Marketing
Playlists that How to Grow Your Email List With Ryan Zee appears on.
There are currently no playlists containing this audio.
Add this audio track to one of your playlists
Add to Playlist
Up Next
Full Description
Back to Top
Your best asset for selling books is a growing and engaged list of email subscribers.  



But how do you grow your list? How can you gather a group of subscribers who want to read your work? It’s the million-dollar question every author should be asking.



Ryan Zee has an answer. He started BookSweeps.com, now one of the largest book giveaway and lead generation sites for fiction authors, to help authors grow their email list and use it to sell more books. He’s worked with thousands of authors across every major genre, bringing their books to new audiences, and introducing readers to great authors. 



We interviewed Ryan about how BookSweeps helps authors. 



Thomas: We talk about email marketing because it’s proven to work.



Why is email so effective for selling books?



Email is effective is because the author gets to communicate one-to-one with their readers. On social media and other marketing channels, an algorithm controls who gets to hear you. The algorithms limit what you can share with your readers in that they prioritize and deprioritize certain kinds of content.



You don’t have those content limitations when you send an email. With an email newsletter, it’s easy to direct people to a link where they can learn more about anything you want to share.



How can I make my author newsletter interesting?



Thomas: How can authors make their newsletters more interesting for readers?



Ryan: The most important thing you can do in your newsletter is to keep your promise to your reader. Remember what you promised when they signed up for your newsletter, and then make sure you deliver it. If you said you’d send them different things, you should experiment with quizzes, news items, early access to books, giveaways, and freebies. Then find out which your readers like best.



Thomas: That’s a good reminder. I’d add that authors need to make good promises when they ask people to sign up. You must promise a prize or goodie your readers actually want, which means you’ll need to get to know your readers. 



The secret of marketing is that there is a human on the other side of the screen. You need to know that person so you can offer something they want. This could be as simple as asking what they want to receive from you.



Jim: How often would you ask your readers for that input?



Ryan: We run a big survey about once a year. I know Mark Dawson asks his readers annually. We’ve been surprised about the feedback we’ve received.



Thomas: In late 2017, we surveyed our audience. We found out there were many indie authors and nonfiction writers listening to the show. After we got to know our listeners and learned more about what they wanted, we made changes to the show.



How can I grow my email list?



Jim: How can authors grow their email list?



Ryan: I specialize in is list-building giveaways. But lead generation ads on Facebook are still working well. Lead generation ads are a specific kind of Facebook ad. When you create an ad, Facebook will ask what you want to accomplish with it. If you answer “get more email subscribers,” it will help you create a lead generation ad.



Those are the ads where readers click on the image, and a little box pops up and asks them to click...
Up Next
Add to playlist
New playlist

Embed

COPY
Embed Options
Create Playlist
Select the Station you want to upload this audio to
Station
0 / 140
0 / 2000
Playlist Icon Image:
(.jpg, .png, min size 500x500px)
Privacy
Subscribers
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Password reset

Enter your email address that you used to register. We'll send you an email with your username and a link to reset your password.



If you still need help, contact Vurbl Support
Password reset sent

You have been sent instructions on resetting you password to the email associated with your account. Please check your email and signing in again.


Back to Sign In
If you still need help, contact Vurbl Support
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Reset password

Please enter your new password below.



If you still need help, contact Vurbl Support
Your voice matters.
Discover & Listen to the world’s largest free collection of audio
Verify Email

Enter your email address that you used to register. We'll send you an email with a link to verify your email.



Cancel
Delete Profile
Are you sure? We will miss you :'(
Delete
Delete Audio
Are you sure?
Delete
Delete Playlist
Are you sure you want to delete this playlist?
Delete
Notifications Mark all as read
    You currently have no notifications
    Edit Snippet
    0 / 140
    0 / 140