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How To Lower Friction When Getting To Your Goal | Will Leach

From Audio: [Special Episode] The Mindstate Marketing Hour #22 with Will Leach - The ROI Online Podcast Ep. 98

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The ROI Online Podcast
Duration: 02:03
Will Leach talks about why you should lower the “stupid taxes” when bringing in customers and some strategies that you can use to lower friction in your business.
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Will Leach talks about why you should lower the “stupid taxes” when bringing in customers and some strategies that you can use to lower friction in your business.
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And now will you know how many times I don't know how many times it's been that I'll go somewhere and I'm excited about it. But then I get into the situation. I've already researched it. I looked online, I made the decision to do it. Then I go over to get it and I run into all these. I call them stupid taxes, but you're calling them friction. But they're like these really just unscarred things there in the way of just getting what you want. And it's friction. It's just stupid tax friction that's been put in there that frustrates you and potentially could run you off. But you've got a plan on how to lower buying friction. I do. And I am guilty of putting in my own stupid tax even on my own website. He actually brought you brought this thing to mind, actually just now. So I remember when we first launched, I wanted to uncover all this information, um, from people coming to my website. So if you wanted to get some of my free materials, certainly you know, I want your first name and your email address. But then I started saying where are you from and what city you're from? Because maybe one day I could use that. So I'm gonna do a tour. I would know what city. And then I started asking, What profession are you in? Because I want to know whether you're a marketing research or a marketer or a, uh, an agency owner or a small business owner. And after I got all my wishes, all my my things that I wanted out of the way I started noticing that I had about five different questions you had to answer before you got your free assessment. Right? At some point, um, you know, you start realizing that people were dropping off as you would expect, because every one of those things as a point of friction so, you know, got out of my own way. Now we only ask first name and email address for me to be able to send you this stuff, and my rates have gone up again because I started thinking more about my customer. Imagine that as a human being. Then I did about myself and my desire to learn more about who's coming to my website
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