Group 4 Created with Sketch.
Your changes have been saved

How to Reduce Friction in Your Business | Will Leach

From Audio: [Special Episode] The Mindstate Marketing Hour #22 with Will Leach - The ROI Online Podcast Ep. 98

Share
station description Steve Brown believes you, the entrepreneur, are the invisible hero of today’s econo... read more
The ROI Online Podcast
Duration: 02:00
Will Leach talks about how entrepreneurs can evaluate their business and reduce friction in order to improve marketing and sales.
Playlists that How to Reduce Friction in Your Business | Will Leach appears on.
There are currently no playlists containing this audio.
Add this audio track to one of your playlists
Add to Playlist
Up Next
Full Description
Back to Top
Will Leach talks about how entrepreneurs can evaluate their business and reduce friction in order to improve marketing and sales.
Transcripts
Back to Top
So let's talk about the ways that you kind of do a friction audit on your processes. Or is it your It's not just on your your marketing materials. It's on the whole customer really experience, right? I think you're right. I think it's the whole customer journey. And in fact, I don't know if you really want to focus on marketing at first at all. Frankly, right. Um, I think what you want to do is get like, you know, you said Was it your Tiffany? Is that it? Tiffany, my mom. You can hire us out. You can hire my mom is still come looking. Look at your fire journey. And my mom will show times when you think it's so clear and she will tell you that she will make sure you know that it's not clear. I'll tell you that. Um, yeah, I think what we know what the best things I've done recently is I've gone through my website, which is my key mechanism to, you know, to interact with people as well as to drive sales. Um, that's my channel. That's my sales channel, right? And me going through the process. Um, that's not the best thing to do, But I'd be It's a really smart thing if you're an entrepreneur, actually go through it and you'll find out where just even today. I saw a link was broken because it was buried into three different levels and I just never went to the project. That link is broken. If you don't go through that process yourself, then the secondary thing comes which I got an email from one of my customers last week that said he was disappointed in something that we did. And that's not the way you want to learn about. Friction is when somebody says, Hey, I'm disappointed in the customer service that we that we gave So we rectified it and he was gracious, but I was like, That's not a good way to learn about it. The first thing you should probably do is just go through the process yourself and even better have somebody who's not like you, said a Tiffany or my mom who doesn't understand The industry doesn't justify why this point of friction is in there and why it makes sense as a business and let them go through it and tell you where they're confused where they felt drained, etcetera. So that's a really simple thing you can do is just have people go through your process.
Up Next
Add to playlist
New playlist

Embed

COPY
Embed Options
Create Playlist
Select the Station you want to upload this audio to
Station
0 / 140
0 / 2000
Playlist Icon Image:
(.jpg, .png, min size 500x500px)
Privacy
Subscribers
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Password reset

Enter your email address that you used to register. We'll send you an email with your username and a link to reset your password.



If you still need help, contact Vurbl Support
Password reset sent

You have been sent instructions on resetting you password to the email associated with your account. Please check your email and signing in again.


Back to Sign In
If you still need help, contact Vurbl Support
Your
voice
matters.
Discover & Listen to the world’s largest free collection of audio
Reset password

Please enter your new password below.



If you still need help, contact Vurbl Support
Your voice matters.
Discover & Listen to the world’s largest free collection of audio
Verify Email

Enter your email address that you used to register. We'll send you an email with a link to verify your email.



Cancel
Delete Profile
Are you sure? We will miss you :'(
Delete
Delete Audio
Are you sure?
Delete
Delete Playlist
Are you sure you want to delete this playlist?
Delete
Notifications
You must be signed in to view
your notifications. Please sign in
Edit Snippet
0 / 140
0 / 140

Tag a Station

Type station name to add additional tags
*Station owners will be notified when you tag them
Open this link in the Vurbl Mobile App for the full Vurbl experience.
Open in Vurbl mobile app
Continue to Vurbl website