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Ilse Metchek | 📉 Starting a Brand and the Future of Fashion | Ep 01

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station description The show where fashion industry experts share real-world knowledge gained through h... read more
TUKATALKS
Duration: 29:40
Ram Sareen sits down with Ilse Metchek (President of the California Fashion Association) to discuss starting a fashion brand, the future of the fashion industry, and more. TUKATALKS is the show where fashion industry experts share real-world knowledge gained through hands-on experience. Tukata
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Ram Sareen sits down with Ilse Metchek (President of the California Fashion Association) to discuss starting a fashion brand, the future of the fashion industry, and more. TUKATALKS is the show where fashion industry experts share real-world knowledge gained through hands-on experience. Tukatalks is the show where fashion industry experts share real-world knowledge gained through hands-on experience.Instagram: https://www.instagram.com/tukatalksFacebook: https://www.facebook.com/tukatalksTwitter: https://twitter.com/tukatalks
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legacy brand building is fundamentally over. You build a brand today to get it to a point where it's a viable commodity for someone else to buy it, because by the time your brand becomes known countrywide or worldwide, it has a price tag that can then become cosmetics. It can become accessories. If you are garment, it can become footwear, and then you're virtually out of your core product. So my suggestion is, you move on and start over, take your money and run. So the legacy brands of your which are having their difficulty now the Burberry's and the Ralph Lauren's and the V f and all of those build your brand with an end in sight. What do you want to make? How big do you wanna be and find your market and sell it? That's the first thing that has changed drastically and dramatically, and the second thing that has changed is there's no such thing as the millennial. A millennial today could be a devotee of Taylor Swift or Cardi B, and the two young ladies that I mentioned who are the same age in the same business would no more where the same garment or footwear or jewelry, then I would with my grandchild. It's two different worlds within each demographic. We are so fractionalized. It's like the political arena. There is no such thing as what's hot today because what is hot in Los Angeles is not out in New York. What is hot in Chicago is not hot in Seattle, and we have thio as merchants understand the big question. Who is your customer?
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