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Industrialized World

From Audio: [Feature Friday] CEO Todd Cherches on Visual Thinking: The ROI Online Podcast Ep. 100

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The ROI Online Podcast
Duration: 01:37
Todd Cherches and Steve Brown talks about us living in an industrialized world, specially our process of communicating, and how visuals are used by our ancestors.
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Todd Cherches and Steve Brown talks about us living in an industrialized world, specially our process of communicating, and how visuals are used by our ancestors.
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Yes, you know, there's I talk about. We live in a world that's industrialized in many ways, including our communication, and everybody defaults to a text First Communication assumption, and you think about all the energy it takes your brain to read. An email will read a short one, but we won't read a long one. And the beauty of what you're talking about is a shortcut around all these hurdles that are industrialized society has put in front of our brain one point. Oh, we We have these phones that are like 12 point iPhone, 12 point whatever, but our brains are still one point. Oh, and yet we need to be smart and adapt our communication to accommodate our brains rather than what we were been industrialized to project. Yeah, I mean, that's why a picture is worth 1000 words, is one of those expressions in every single language. Um, if you think about that cave drawings, which were you know, we have cave. We've seen cave drawings going back to 45,000 BC or 5 45,000 years ago, so cave drawings existed long before the written language, right along before math along before the Egyptian hieroglyphics and you think about like Egyptian hieroglyphics. They're basically pictograms, right? So they basically pictures evolved or morphed into leathers. Right? So world just again. That's that's just another example of how and now we use emojis. Right? So our emojis of today are the cave drawings of 44 45,000 years ago. Nothing is new.
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