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Episode 2 of 104

2. Is Retail Dead?

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station description Helping Food Entrepreneurs
Food Biz Wiz
Duration: 15:11
Every week I have another CPG brand reach out to me, asking if they should launch direct-to-consumer, focus on e-commerce, and forget traditional grocery stores, retail outlets, and wholesale strategy in general. In today’s episode, I provide eye-opening stats on retail & e-commerce, and talk about
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Every week I have another CPG brand reach out to me, asking if they should launch direct-to-consumer, focus on e-commerce, and forget traditional grocery stores, retail outlets, and wholesale strategy in general. In today’s episode, I provide eye-opening stats on retail & e-commerce, and talk about the importance of having a omnichannel approach to launching and growing your packaged food business.   We discuss: The two main reasons why you should still consider retail & traditional wholesale accounts for your food business That 17 million square feet of physical grocery stores were added in the US in 2018, and what that means for you The typical conversion rates from Shopify on your own website, and how that influences your online sales The number one thing to remember as you launch into e-commerce   Convinced you’ll pursue retail? Consult my free Retail Roadmap to help you on your journey by clicking here.   From here, grab my behind-the-scenes insight & bonuses from today’s episode by joining our free Facebook community at www.foodbizwiz.com, or click here for the detailed show notes, including links to those studies mentioned above. See you there!
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