that increasingly, people don't want to see their cars powered by dirty energy. President joe biden is trying to push the United States far forward on this front. That $2 trillion infrastructure plan we talked about a few weeks ago, among all the money biden wants to spend rebuilding our transportation system. Electric cars and their infrastructure are the biggest single item. And it's high time because we have fallen way, way behind Norway. If you don't know Norway, it's next to Sweden, which is next to Finland. It's famous for its fjords but also its Nobel prize is the longest tunnel on earth. A little town called hell, that ginger guy in Game of Thrones who wants to kill Jon snow. But then they become BFFs. He's Norwegian. And so is the band. Ha ha! Uh huh. It's got to be one of us. Yeah. The country also happens to be one of the biggest fossil fuel producers in the world, but in recent years they've been using their fossil fuel funds to finance a small electric car revolution. You might have noticed if you watch this year's Super Bowl, will Ferrell is very upset about it. Did you know that Norway sells way more electric cars per capita than the US Norway? Well, I won't stand for it. Yeah. Mhm. We wanted to find out how Norway got to be number one. So we reached out to Christina boo and I'm the secretary general of the Norwegian Electric Vehicle Association. We were all like, why should Norway be at the forefront? It doesn't really make sense. And she was all why should Norway be at the forefront? It doesn't really make sense. Were A small country with 5.3 million people, but it's quite large, lots of mountains, cold climate, freezing winters. And even in the very north of Norway they buy electric cars. My point is, if Norway can do this, any country can do it and definitely us. So how did Norway do it partly a bit by luck. But of course environmental reasons has has been very important And for Norway we already have a clean grid. All our electricity is renewable, all of it pretty much 100 its hydropower mostly and some wind and some solar but mostly hydropower. So yeah, for us to reduce our CO two emissions, we have to tackle transport to be able to reduce emissions. They started putting in policies to help this early 1990s already. Uh huh. Something that a lot of people don't know is that we don't subsidize electric cars. What we do is with tax ice cars or internal combustion engine cars heavily and we've done that for years in our way and they decided to remove the taxes for full electric cars. Which was very important because in most other countries, buying a new electric car is a lot more expensive than buying one that pollutes in the US for example, you have to pay up a lot more because there's still a lot more expensive to produce in Norway. However, there are more or less the same price. By The time the government's wave, the whopping 25 sales tax and the road registration fee, the sticker price for electric cars can actually be less than their gas or diesel equivalents. There were quite a few incentives put in place as well. In the beginning, something that was very important was access to the bus lane and also lower tolls on roads and and also free public parking, wow, free public parking if you drive an electric car. Yeah, that was something that started making people think, but they were not really any cars to buy. But then slowly new car models were launched and something started really happening. Around 2010, 11, 12, the Nissan Leaf was launched 2011 and then the Tesla came. You may have read that sometimes we get some criticism that maybe our car doesn't work in the cold and this is not true. I tried telling people, hey, you know where number one per capita sales are Norway, no way, it's not a hot place, Okay. And then suddenly something started. So back in 2012, the market share, new new car sales were 3%, it's higher than the us today. And even at that time, people around the world is starting to say, hey, what's going on up there with his new electric hurst? This Norwegian undertaken offers an eco friendly arrived to the ever after. Nobody else that has seen a rise in demand for the service. A sign of the growing popularity of battery powered vehicles.