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Episode 68 of 113

Jarod Spiewak - Blue Dog Media

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station description Welcome to "The Millionaire's Lawyer" where you'll hear leading experts share advic... read more
The Millionaire's Lawyer - JP McAvoy
Duration: 51:10
Quick-Show Notes:In this episode of The Millionaire’s Lawyer, JP and Jarod Spiewak discuss:Jarod and Blue Dog Media works with clients nationwideHe noticed that there was an influx in the following two things during COVID:New business are starting up - everyone's side hustle has become their source
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Quick-Show Notes:In this episode of The Millionaire’s Lawyer, JP and Jarod Spiewak discuss:Jarod and Blue Dog Media works with clients nationwideHe noticed that there was an influx in the following two things during COVID:New business are starting up - everyone's side hustle has become their source of incomeNot as many people spending their money on billboards, but more so on social media and digital ads.Jarod is in the business of connecting clients to your business who are currently looking for your services.SEO helps draw attention to your website and brings you higher up on the Google searches organicallyFour ways of driving traffic to your website:SearchingDisplayDiscovery (not currently searching / aware of your services, but being educated)VideoROI  (Return on Investment)A LOT more complicated then people assume it to be.Gather information on where leads came from, and if that lead became a transaction, and even possibly a recurring transactionCustomer Lifetime Value - How much can you make off of them, over what period of time?Jarod recommends knowing your numbers, as that has immense value.Your pay-per-click is very dependent on your location, competition in the area, and is based on what the competitors are spendingStrategy first! Figure out what YOUR business and website needs before saying you are going to spend $X a monthBasic things that even you can do right for your website!Investing in the RIGHT people to do the workFocus on the usability - if no one can use it, why would they use you?Content, have accurate informative contentMake sure that the webpage loads quickly, no one has patience and will go to the nextMake it clear what you are talking aboutJarod thinks that it is really important to write your own content or someone within the business. Outsourcing leads to generic posts that will not bring your personality to it.Be authentic in your posting so the people reaching out will not be surprised by your personalty upon meeting youConnect with Jarod Spiewak:LinkedInFacebookBlue Dog MediaConnect with your host, JP:TwitterInstagramFacebookWebsiteShowLinkedInEmail: jpmcavoy@conductlaw.comPhone: 1-833-890-8878THANK YOU TO OUR SPONSOR:Conduct LawWebsite
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