Group 4 Created with Sketch.

Jolt Cola: The Story of the Infamous Soda

Play Audio
Add to Playlist
Share Report
Snippets are a new way to share audio!
You can clip a small part of any file to share, add to playlist, and transcribe automatically. Just click the to create your snippet!
Top Snippets - Jolt Cola: The Story of the Infamous Soda
Found on these Playlists
Add to Playlist
Full Description
Back to Top
Before there was Red Bull, Monster, or 5-Hour Energy Shots, there was the original energy drink: Jolt Cola. If you grew up like me, you may remember Jolt Cola being kind of mythical. This drink apparently had enough caffeine to take down a horse and we all heard urban legends of the kid who died drinking it. It turns out Jolt didn't actually have that much caffeine. What it did have was the opposite approach to the diet cola movement that was taking place. This is the look back on how the "bad boy of cola" entered an ultra-competitive market, the demographic it went after, how it never intended to compete with Coke or Pepsi, and how it defied all industry expectations to last over three decades.  If you're interested in supporting this show--and getting access to the Everything 80s Movie Review Podcast--you can check out to learn more.