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Be Ready for ETO 4 0

Duration: 01:38
Be ready for ETO
Deny it as much as you can, but it's all about investing and improving the customer experience.

It can be the purchase, the after-sales service or even the warranty, but each area needs review.

Bringing together engineering, manufacturing & sales along with potentially multiple
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Be ready for ETO
Deny it as much as you can, but it's all about investing and improving the customer experience.

It can be the purchase, the after-sales service or even the warranty, but each area needs review.

Bringing together engineering, manufacturing & sales along with potentially multiple CRMs, the PLM layer & essentially the MES is an essential part of the cultural shift in offering & delivering a personalized product through ETO

The collaboration sits in the Product Innovation Platform and as a new approach within what I call Platformization 4.0

Large enterprise has for many years struggled to streamline business processes that enable compliance, but integration of the single-source of customer data with the single-source of product data surely is the only way to come through the 4IR

Of course, it is in the integration of the differing cultures/silos to be seen across marketing, sales, design & production.

& Time an effort on one without the other can bring little return.

Change the mindset & you change the enterprise
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