I can't really use your cell phone, right? Uh, so it's it's It's a retreat from from the normal world, that's for sure. And, uh, And while you're there, uh, well, we have 10 principles. They emerged from our own experience and and they describe are interesting principles. Uh, radical self expression. Uh, which means you just have to decide what makes you real and put it out there and, uh uh, a radical self reliance, but at the same time, communal effort And that founded on the idea that you define yourself in this world to your relationships with others and through I spoke of that experience of mastery that the sense of flow in which you work with others and they in turn work with you. And finally, that creates a kind of community reality that makes you feel that you belong. I mean, people came who wanted to create art? Uh, yes. And are And where the largest interactive art exhibition in the world. And, uh but we say we have a saying if people come for the art very often, but they stay for the community. And if you look at the art, if you look beyond. There's a lot of spectacle and a lot of very, very ambitious things that require armies of artists to do. And they're very organized, self organized. And, uh, but if you look beyond that, you see that, uh uh uh, it says a lot about about social organization. In order to do that, they have to fund raise, we give out grants, but they fundraise and that creates huge communities of people contributing to the to a work of art that's going to appear at the event. And, uh uh, it's a funny thing all these years. Yeah, we never said this. This is just culture and operation, and it was never spoken. No artist artist group has ever signed their work. Isn't that extraordinary? Amazing. Uh, we never told them that we did sit and feel necessary. Well, we did say, and this is maybe the most essential. Like we did say, this is devoted. It came out of a bohemian world where people actually are very generous about giving things. You go to an artist studio and your eye keeps dropping on that one thing. Finally, the artist that you want it I'm done with, I made it already. I'm doing something new and the joy of creation was mine. You can take it. That's right. That's exactly we took that attitude. We plucked that out of Bohemia, and then we, we, we we organized the entire city around it. And so we're It's devoted to acts of giving which, which which do not contemplate a return. We just took taking transactional economics out of it. Well, some people say something. Here's what's interesting. Some say, uh, it's therefore a kind of anti capitalist coming together. And yet, at the same time, the people who come are some of the most successful capitalist in America who come for the experience. Okay, Larry Page, Sergey Brin, take the high tech community. Take all kinds of people in the venture capital business who come there for something else. Community autonomy. That's right. Well, we we never said we were anti capitalist. I know you didn't say it, but I mean we did because that we didn't that we we did say that we think we need to critique and get away from consumerism. Yeah, which is another proposition altogether. And, uh, everything is about buying something. Everything is about buying something. In fact, your entire identity is invested in what you consume, and and we said that's a that's not an authentic life and it looks like we were right because people are coming from all over the globe to see what that feels like.