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Leading With Influence | Cody Musick

From Audio: [Feature Friday] Cody Musick on the Importance of a Comprehensive Marketing Strategy Over the Status Quo - The ROI Online Podcast Ep. 14

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station description Steve Brown believes you, the entrepreneur, are the invisible hero of today’s econo... read more
The ROI Online Podcast
Duration: 00:56
Cody and Steve talk about why leading with influence is better than leading with authority.
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Cody and Steve talk about why leading with influence is better than leading with authority.
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you're illustrating a challenge. And I think many of your peers, when I say piers progressive thinkers in organizations who didn't start the organization but have come along and, and they see where we need to mature to or pivot to or embrace. And so you have to lead the leaders from behind. And that's not a derogatory comment. It is, it's an actual business strength that leaders in your position need to develop is how to lead an organization from behind and impact the vision. And that is super difficult. Yeah, it can be, but you, you have to resort to the fact that you're going to have to lead through influence, not authority in those. That's your method. That's the highway, right? You can pick the smooth, nice, smooth surface, which is to learn how to lead through influence because you don't have the authority to do it at that totally right.
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