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Episode 14 of 20

Marketing for Software Tech - Eric Kim & Mike Moll

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station description North Report focusses on all avenues of running a technology business in Toronto an... read more
North Report
Duration: 33:10
This week, North Report and the team at Quantum Mob tried something a little different; one of our co-founder's was on our good friend Mike Moll's podcast called Content Sessions. We thought it was so informative and unique that we cropped our favorite clips, and put together a summarized episode fo
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Full Description
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This week, North Report and the team at Quantum Mob tried something a little different; one of our co-founder's was on our good friend Mike Moll's podcast called Content Sessions. We thought it was so informative and unique that we cropped our favorite clips, and put together a summarized episode for our listeners. They speak about the challenges of targetting audiences and markets, maintaining momentum in distribution and running ads on various social platforms. Jump to 06:27 to listen to their discussion.
Time Guide
00:23 - Introduction
00:40 - Content Sessions
01:03 - Marketing for Software Companies
01:45 - Favorite Points?
03:16 - Pre-Rolls
03:55 - BST
04:41 - Three Takeaways
06:27 - Content Sessions
07:22 - Core Service Offering
08:10 - Web AND mobile?
09:05 - Main Products
10:38 - Loyalty
11:00 Retention is the new onboarding
12:13 - Automation
13:33 - Tagging the back end
14:15 - Developers as Researchers
15:15 - Follow-Up is key
17:30 - Focused Sites
18:21 - Hacking SEO
19:09: 100 Touchpoints?
19:45 - UTM Tags
20:30 - Human Error
21:56 - Exhausting a persona
23:16 - Broad doesnt help you sell; you need a content 'funnel'
26:33 - Combination of automation & manual
27:00 - Secret Sauce
28:41 - Resharing
30:58 - THAT doesn't exist
31:31 - Be the solution.
32:27 - Put it everywhere.
Links
Social:
Website - https://northreport.ca/
LinkedIn - https://www.linkedin.com/company/the-north-report
Instagram - https://www.instagram.com/north_report/
Links:
Mike Moll - https://www.linkedin.com/in/mikeajmoll/?originalSubdomain=ca
Eric Kim - https://www.linkedin.com/in/-eric-kim-/
Content Sessions - https://socialmediahouse.to/podcast
If you'd like to be a guest on a future episode or want to hear more about a topic, email us at hello@northreport.ca
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