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Mistakes People Make When Starting Their Podcast | Vinay Koshy

From Audio: [Feature Friday] Vinay Koshy on The Power and Importance of Creating Content - The ROI Online Podcast Ep. 52

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The ROI Online Podcast
Duration: 01:45
Vinay talks about some mistakes that people make when they start their own podcast.
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Vinay talks about some mistakes that people make when they start their own podcast.
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Yeah, so tell us about the kind of clients that you're working with, obviously they need to be a little progressive if if in the strategy of producing content, you're getting them to adopt podcasting. Yes, it it can be a little bit of a stretch, there are a lot of companies that have bought into this whole idea of producing content and and trying to be educational in some form or shape the challenge though, I think for most companies is that there still is very much this idea that content should relate to revenue. Uh and I was just reading a post I think just a couple of days ago by Mark Shaffer, who said I would agree with him that that is a wrong way of thinking about content simply because um, if you look at most interactions, it takes months, sometimes years before there is enough interest. Um a lot of other factors, they fall into place for someone to reach out and say, hey, can we have a chat or I'm interested in what you're offering? And uh, you know, can we explore this? So thinking about content in in short term metrics is this service? And really the companies that do it well are those who invest wholeheartedly in helping people or teaching people and, and giving that, uh, which I say without any reservation and building that up over time.
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