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Episode 30 of 43

Nate Adams - Masterclass Brand Building with Deft Family

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Riders Lounge Podcast
02:00:48
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Nate Adams won everything there is to win in Freestyle Motocross, and at the same time he was focused 100% on FMX progression, he began a glove-only brand called Deft Family which was revolutionary at the time.
We catch up with 'The Destroyer' to find out how he was able to continue to be the man to beat at the top of his sport, while learning all new skills in business, marketing, logistics and trying to get the feel out of his glove that he had striven for in the beginning.
Nate was in a special position to create gloves that even his fellow FMX competitors and friends all appreciated, having guys like Twitch, Taka Higashino, Jeremy McGrath and Travis Pastrana riding in gloves he had designed, it was the perfect launching pad on top of his own persona, to build a brand.
This is a Masterclass for any aspiring MX, FMX or Action Sports athlete, on how to find balance in your life, while working to become the best you can be, and also how to capitalise on the unique situation you can find yourself in.
We also find out how much of a toll on the body FMX takes when you are looking for back to back X Games Gold, or X-Fighters championships. At 37 years of age, Nate has endured some horror injuries which are catching up with him now, but it doesn't appear to have lessened his appeal for riding moto!
One of the nicest guys in the sport, Nate has been a role model on and off the bike, and looking at the business of moto, Nate has pioneered a specific market of MX gear with the Deft gloves and it's awesome to see he's still just a fan of FMX after a stellar career.

For more on Nate & #DeftFamily , you can find him in a few places:
Instagram: https://www.instagram.com/nateadams741/
IG Deft: https://www.instagram.com/deftfamily/
Website: https://deftfamily.com/

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Thank you to Rothaus Brewery from Germany for their unbelievable Tannenzaepfle Range of Beers and Alcohol-free beers for this show. If you want to find a Tannenzaepfle near you, here's some helpful links!
If you can't find it, let me know, let's see if we can spread the German Beer Love around the world!
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