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Episode 19 of 52

Podcast Marketing: Discussing NPR’s Marketing Tips

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station description A weekly look at the business and tech of podcasting
The Q'd Up Podcast on Podcasting
Duration: 33:34
In order to attract new listeners, you need to have effective podcast marketing. NPR recently released their podcast report, detailing some of the marketing tips they’ve used recently to widespread success. On this episode of the Q’d Up Podcast on Podcasting, John and Jay (PodVader) talk about NPR’s
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In order to attract new listeners, you need to have effective podcast marketing. NPR recently released their podcast report, detailing some of the marketing tips they’ve used recently to widespread success. On this episode of the Q’d Up Podcast on Podcasting, John and Jay (PodVader) talk about NPR’s findings as well as their own podcast marketing tips. The guys also break down iHeartMedia’s recent acquisition of Triton Digital and AdsWizz’s IAB audibility certification, including what both mean for podcasting’s future. And as always, Jay and John dig into the latest Apple Podcast numbers to see what’s really happening in the industry.Show highlights:IntroductioniHeartMedia buys Triton Digital (1:35)iHeartMedia has been acquiring companies left and right. After buying out VoxNext in October, iHeartMedia is set to acquire Triton Digital for $230 million. Jay and John discuss the deal and what all the deals could mean for podcasting in the future.AdsWizz’s audibility certification (10:23)AdsWizz is the first to be IAB certified for “audibility” -- a metric for authenticating if an advertisement has been listened to. Jay discusses what it means and which platforms might be most interested in acquiring AdsWizz.NPR’s podcast marketing tips (11:26)NPR recently released a report on their podcast trends as well as some of the podcast marketing tips they’ve used recently. Jay and John go over some of NPR’s best tips and whether they offer smaller podcasts as much value or if the tips worked for NPR because of their brand recognition. Jay also breaks down what cyclical advertising is and how it should be used to your advantage when thinking about your podcast marketing.Sponsorship (21:35)NPR’s report included some statistics on their advertising. Jay and John discuss just how effective ads can be and why listeners might be more likely to purchase products or services after hearing about a sponsor on a podcast.Apple Podcast Insights (25:17)Jay and John go over the latest Apple Podcast numbers, including the weekly growth and the total number of active podcasts.Links:Q’d UpPod Vader - TwitterPod Vader - EmailPod Vader - Linked InJohn - EmailJohn - Linked InTriton Digital deal - Inside RadioNPR’s marketing tips - The NPR Podcast ReportPodcast Industry Insights
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