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Episode 94 of 120

Purpose Driven Brick and Mortar Business Growth with Kate Peplar

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“Nothing is going to be perfect… You’re always going to be learning and adapting and growing. Just go for it and just do it!”- Kate PeplerKate Pepler turned her passions for ocean sustainability, environmental education, waste reduction, and community into one eco-friendly and thriving business venture!A Toronto native who moved to Halifax, Kate found it difficult to reduce the amount of waste in her life in her new city. This discovery combined with concern over the health of the planet inspired her to create The Tare Shop, a package-free bulk store and cafe.Kate is so community-focused that she began building hers before The Tare Shop’s first location even opened, using the brand’s Instagram to share the construction process and gather market research from its followers. Now, The Tare Shop’s customers determine its inventory, as Kate uses their feedback to plan her purchasing!In this conversation, we discuss Kate’s funding, first hires, biggest lessons, and how she handled the Covid shift.In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌How Kate dealt with the overwhelm of The Tare Shop’s immediate success (while still working full-time at her former job)!What she learned from opening her first location — and what she did differently the second time aroundHow she created buzz for The Tare Shop through speaking engagementsAbout Kate Pepler: Kate Pepler is the founder and owner of The Tare Shop, a package-free bulk store and coffee shop with two locations in Nova Scotia, which she established in 2018. She graduated from Dalhousie University with a BA in sustainability, environmental science, and a minor in marine biology.Highlights:‌ ‌00:01  Intro02:39  Meet Kate Pepler04:26  Launching The Tare Shop05:54  Funding 09:31  Dealing with overwhelm11:28  First hires13:43  Creating buzz16:23  Opening a second shop17:51  Covid shift20:55  Biggest lessons22:34  What she knows now23:05  What’s next?Links:‌Kate Peplerhttps://thetareshop.com @katepeplerInstagram: @thetareshopTo work with me and make your next power move, visit:https://shelaghcummins.comStay ConnectedLike what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favouritSkyrocket your business growth by New Years in 10 minutes a dayJoin the free 12 Days of Business Growth challenge to get simple, daily #PowerMoves so you can:Effortlessly attract your ideal clients by fine-tuning your marketing message.Price your products and services for maximum profit.Ask for the sale with confidence by working through your mindset blocks.Set up your cash flow and shift to profit.<