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Showing The Possibility To Achieve Your Goal | Trudy Rankin

From Audio: Entrepreneur Trudy Rankin on How to Start Your Own Online Business: The ROI Online Podcast Ep. 90

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station description Steve Brown believes you, the entrepreneur, are the invisible hero of today’s econo... read more
The ROI Online Podcast
Duration: 03:52
Trudy Rankin talks about helping starting business owners on where and how to start, and talks about some steps to take to do so.
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Trudy Rankin talks about helping starting business owners on where and how to start, and talks about some steps to take to do so.
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so, yeah, I know the people are listening to us. Maybe they haven't actually thought of themselves doing something like this. Maybe they've been helping others. Maybe they work in a position where they're supporting their business. But at some point, I think it's there In the back of their mind is what is it that I should be getting out of this? That's preparing me for what I'm really going to do in the future. What are some? Give us an idea of the steps or the framework that you help people start to approach. So in terms of its in terms of basically getting them to the point where they see what's possible and then they start to work towards getting those skills. Basically, we we use a combination of of Let's let's show you what's possible get you to think about your own situation and then give them some research, some stuff to do, some actions to take, researching, thinking, talking to people, going out and finding people who might be potential customers talking to them, um, and then basically using that data because we have a very strong focus on yeah, you know, using your available information to make decisions about what you're doing in the future. So basically, basically helping people go from no idea to having an idea. We teach them about how to do keyword research to validate that we help them learn how to set up their own website. And then we teach them all the skills around, um, just the different types of marketing and how how online marketing works and how it's a bit different, a little bit different to traditional marketing because they're used to traditional marketing. And then we get them familiar with the online marketing approach and then just help them practice home and hone those skills. And so they can. They can produce something, pop it into the community and ask for feedback, and they'll get a lot of feedback because of the people that I have in my team are all people who actually have their own online business as well. So they have a lot of expertise that they bring to the table in helping people do that. But I'm sure you would have found as well that half the challenge is actually is actually dealing with mindset. You know things. So you know I'm not good enough. I'm not enough. I don't know enough. You know who's gonna listen to me? Um, you know, I'm not an expert on me and we just keep reminding people that if you are two steps ahead of somebody else, they're going to be really grateful for your assistance because somebody who's 10 steps ahead of them is too far ahead. They can't see. They can't imagine or visualize how they could even possibly get 10 steps ahead. They need somebody who's two steps ahead. So if you're two steps ahead, you are so much closer to the problem so much closer to the language so much closer to the mindset issues that you have so much more chance of helping those people than somebody who's way ahead. So that's something to remember. I think that's really, really, really important. Um, and also, sometimes, you know, when we have these mindset issues, it ends up. If you think about it, it's actually all about our ego. We don't feel enough. We don't feel this. We don't feel that, and a lot of times that's just all in our heads. It's not what other people think about us It's not that it's not the, you know, the thoughts that are going through their heads. They're looking at you and going, Wow, how can I get to where you are? I want to get to where you are. You look so confident. And you might be thinking, uh, you know, I'm not confident at all, but in reality you are. You've got a lot more experience in the house. So just that just that, you know, just the mindset side of things is the biggest cause. I think of failures in online businesses, people, people just give up. And if you give up, failure doesn't failure until you give up. If you give up, then you're done.
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