Brianne Kimmel chats with host Sophia Amoruso about the "next generation" of entrepreneurs and how her VC firm Work Life Ventures helps their businesses succeed.
Publish Date: Mar 08, 2021
So one of the things that I helped companies determine is like, is the technology going to be adopted best at a smaller or medium sized company where you can move a lot quicker? You can have, you know, a larger, um, customer base, and it ends up being a very different type of go to market. Or do you want to develop like a very specific type of program or strategy where you can immediately sell to these really large businesses? So you're talking specifically to people who are building SAS enterprise businesses, which means businesses helping other building software that help other businesses. Right where your end user is either a small business, a solo procure someone who is building a business or their career, right? Yeah, that's primarily that's primarily been, um, my background. I think one thing that's different with work life that I'm really excited about is, um, we're starting to see now where a lot of the best technologies and the productivity tools and creative tools and the things that we're using on a daily basis a lot of them are actually things that we try on evenings and weekends. So, um, I know When you and I first met, we were talking about air, table and Dropbox. And like all these different tools that we technically pay out of pocket for, um and you might use it personally, You might use it, you know, professionally. But I think there's just so much happening right now and sort of the creative landscape where you have so many people that are exploring starting a podcast or learning to how to do graphic design on your free time. I think it one of the things that I'm really excited about is like this generation is so incredibly motivated both personally and professionally, and I think those lines are getting quickly blurred where it's like we're constantly striving to learn more, to try more to professionally, you know, create more. And I think like that creative execution is something that is really quite different for this generation. And I feel like, you know, previously you had to go to school. You have to study something. There were all these restrictions for, like, how do you break into an industry? And then now it's just like anyone can start something. Anyone can be a journalist. Anyone can start a podcast based or yeah, exactly so well. And I think it's interesting, too, because what I'm seeing now is there's like first came eBay and Etsy and these sort of broad platforms for any type of to sell any type of good. Now I'm actually seeing new technologies where you know if you have followers or if you're an indie creator like you can start your own jewelry line. If you want, you can start your own sneaker brand. Um, you can start basically anything and there are these new platforms, and these, like crazy creative entrepreneurs that are basically developing tools to help anyone start something. What are some examples of those specific? Kind of like? If I'm a creator and artist online, where can I go to help build my brand? Yeah, it's interesting to see. I think right now, um, there's a few things that are happening. There's sort of this ability to create new types of businesses or new sort of manifestations of your personal brand. Um, there's a company that I really like called Petra. They're based in New York. Um, it's a platform for anyone to launch their own jewelry line, and you're like jewelry is such an interesting thing because it's something you wear on a daily basis. It has a lot of like sentimental meaning, and it's one of these things where I think a lot of a lot of the accounts that I follow on Instagram that I'm really excited about are these jewelers that learned jewelry designing their free time. They've built their entire brand using INSTAGRAM. You know, it's it's become this thing where if you're creative and you have that aesthetic, there should be a platform that helps you kind of turn key. Launch your own jewelry line. John Mayer was just on our podcast last week, and that's exactly her story. She wasn't a trained jewelry designer. She figured it out. And there's so many of us who are doing that now. Oh, for sure. Well, and I think like anything is a great example as well, where, when I think about modern fashion, I think of her first because her ability to have this really professional but still edgy aesthetic it's like blurring the lines between like corporate wear and things you can wear if you're speaking at a conference. But also it's like really bad ass if you want to wear it to a concert at night. And I think like seeing her blow up on Instagram and seeing all of the great work she's done on social media, I think that, you know, that's a really good example where you can have a gen. Meyer. You can have anything you can have. These women who are so talented and so creative basically start whatever type of business they want using using things like Instagram. So I used the word sas and I'm not talking about, like, talking back to me. Please don't. While we're on this podcast, um, I'm the sassy one. Just kidding. What? Can you tell us what SAS is? Oh, my God. I would love to. So, uh, I think you know, SAS is historically software as a service. Uh, it has primarily been business applications, so it's like, these are the This is the technology you use at work. These are the tools that on the first day, your boss is like, these are the things we need you to use. It might be, you know, the service used to send emails. It might be, you know, different types of analytics and products that you use every day. But essentially, SAS is all of the tools that touch the workplace Now. What I love about this sort of next generation of SAS is that a lot of these tools and especially a lot of the high growth ones, are ones that people want to use. I call it It's basically like hype beast ass. You're like There are these products that people we'll tweet about. There are ones that are limited release. You have to request and invite things like superhuman. But it's crazy to see just how broad you know the SAS landscape has become, because it's everything from like technology and tools to start your own direct consumer brand all the way to like, How do I send emails on a daily basis? And this is a tool that I spend most of my day using