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Snippet of Here's The Thing...: Taking the pressure off picking a college.

From Audio: S3E7: Taking the pressure off picking a college

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station description The things your friends don't know and your Mom hasn't told you
Here's The Thing...
Duration: 08:50
Applying to schools and picking the right college can be made much easier if a student understands their personal brand, how to showcase their abilities and accomplishments, and learn more about themselves.
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Applying to schools and picking the right college can be made much easier if the student understands their personal brand, similar to how advertisers market their companies. Not only is this an important step in showcasing abilities and accomplishments, but it helps the student discover what university would be the best fit for them.
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he had the opportunity to have a conversation recently, and you said something that just clicked for me. You talked about personal brand, and I think adults, especially entrepreneurs or anyone that's in marketing will understand personal brand. But what my aha moment was in our conversation was how early your personal brand can start and what that looks like for students. So take us down that path. Personal branding is a super interesting area because it does start at a really young age, and I would highly recommend the teams that are listening and families, you know, to encourage your teens to really think about what they represent. You know, what are their beliefs? What are their values? Because the work that I do with businesses and with entrepreneurs is really focused on branding. But what we're doing in accelerating the brand is really thinking through what is the brand. What is the brand value? So in this case, what do you value most as a person? And if you think about a Venn diagram that you have two circles that overlap, one circles you, that's 50% you and who you are, what you do, how you're going to change the world. The values that you enjoy, the other have could be your marketplace in the world of personal branding. And it's really the space and place that you're in and what they value, but also what they perceive that you value. So that's what starts to build. That overlap. Is understanding a shared, You know, we're always looking for a little bit of ourselves and others and finding those shared values. So branding is 50% you, 50% the perception of you and what you do so to answer your question came coming back to how early that can happen super early. You know, I was a little miss marketing at eight years old, doing all my gift wrap sales in the neighborhood and identified and known as that, and I loved it. And I've been doing brand marketing ever since for large and small brands. So where you start with all of that is the first step. You know, when I think about personal branding, people often start to think about well, what does the world need instead of what do I want to present to the world? What is my idea? What am I about and really looking deeply at that today, I think we wanted to talk a little bit about the college process, right? Yes, absolutely. And what I love about talking with you is I'm going through this right now with my oldest. I work with teens all the time. I coached teens, but when it comes to my house, I'm a parent. And that is the role that my own teenager sees me in first. And while I've pretty clearly, I think conveyed the message that you do not have to have it all figured out right now, the flip side of that story is you do have to start taking some steps forward right now. So what does that look like? And I was able to recognize that I need to step out of that leadership role for my own kids because I have personal investment in their story. I am not able to look at it from a point of view that I can look at it with other people's teenagers. So when I step out of that, you know, we're so focused on you know what colleges are getting into? When do you go? Where are you going all of the important things. I think what's unique about the way you look at it with students is that you're looking at it from an angle of who am I and what do I want and having the environment fit me rather than having me fit the environment. So if they're just in the beginning of that journey and they don't even know where to start, what are the first best steps that you would suggest at each grade level? So at each grade level, Um, I've noticed that most of the schools they do have, whether it's not Beyonce or a communication platform that allows students to start taking skills and interest type of personality tests. I highly recommend personality tests, and, you know, for those listening, personality tests are always forthcoming. There's so many discoveries that whether you are a 10 year old, a 12 year old, a 15 year old, a 30 year old, a 60 year old, you will discover more things about yourself that you say, Yes, that's me, and you can feel seen and you can feel valued, and you can see where that might fit in into a larger picture. So as a freshman. I like to think about getting the foundational work done of understanding what those tests are starting to say. However, those tests our starting point. This is not a black and white process. It is an evolving process, just like our world is evolving. And by the time you're a freshman and sophomore, you know and you do go to college. There may be some very different jobs available to you in that short window of time. So as a freshman building that foundation just like you would for a brand. So what you're starting to do is look at what your values are, what your interests are, what comes easy to you. What's fun, Because wouldn't it be fun to be able to do something you really enjoy instead of you feeling like you have to do? And then as a sophomore, starting to map out more about what your beliefs are? I helped a student who's a junior recently, and my recommendation was to start a notebook that is about the college process. And what are the discoveries that you're making along the way? And I asked her to start with the first page of her beliefs like outlining like, What are the non negotiables like? What does she believe to be true? This particular student felt strongly about science and curious about science and math, but also had a strong aspect of bringing the arts in specifically choreography. Looking at what she values so that she can start to find the atmosphere that's going to work for because that's what even she expressed the other day is that the college search process focuses on academia. It focuses on getting that essay done, filling out applications, having our grades lined up, and we're planning all towards that. But I would encourage everyone listening. Whether you have a teen or you are a teen is think about what's important to you. Think about what you believe to be true. You can Google belief statements and start to get some inspiration of what you relate to. What are those things that really feel important to you and other things that don't feel is important to you? And from your belief statements, you'll really start to see some of the things that you value now. Here's why that's important. I talked about the Venn diagram that your personal brand is one circle is you, and the other circle is the space that you're in, whether it is a school, a marketplace, if you have a business and that other circle needs to know or needs to have a perception of what you do. So as you're thinking about what's important to you, it's the values that connect those two circles. The stronger the values are, the more values there are. There's more overlap. So the most exciting thing about the college search process, I think, is that it is that it's a process. It reveals things as you move along the path. I think it's really important to think about stepping stones for this particular student, giving her the idea of having a notebook and starting a notebook that's focused specifically on that and listing her discoveries along the way, starting her beliefs and listing those out and then starting to look through. The colleges are pretty good about getting all sorts of literature out to the student's right, and you can start picking up what a college represents. Are they more traditional and cerebral and, you know, research based, or are they more modern and forward thinking are they more hands on and laboratory based? There's all sorts of things that are going to come into that. So coming back to, I think him you were asking about or less a timeline, right? A timeline for you touched on freshman sophomore Junior. I don't know if there's something that once you get to senior year, is it too late for that? Should be starting earlier. I think you definitely hit on the timeline starting as early as a freshman, right? Yeah, and building your foundation just like you know, for the adults that might be listening, you know, just like you would build a business. You want to have that strong foundation that is set before you build something on it, you know? And then with that, with a strong foundation, you can build a house, you can build a skyscraper. And for your student, you know, finding out what those really important beliefs and values are is your foundation and how you want to be perceived starts to come into the picture too. I think the big message that I would want to share with your audience today is really the good news is the clear answers actually come from the inside and not the outside
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