thank you for coming. I think they're all excited to get new iPhones from you. Just to be clear, this is not a discussion that you're not announcing a new iPhone here, is that correct? That's correct. Because you sometimes you tease them. Sometimes sometimes we're actually gonna be talking about education. So yesterday you had an event, um, here in Chicago, about education and about ipads and different things. Why don't we talk a little bit about what you were announcing what we're trying to dio We announced a new curriculum called Everyone can create in recognition that in addition to the regular courses that people get in school that you could Actually, if you intersect those with technology, you can amplify the level of learning and creativity, uh, in these classes and so in. And of course, in addition to that, we asked a new iPad. We brought the several features of the iPad pro down to the iPad. So now you can draw on the iPad and teachers can annotate new classroom software just for the teacher. It was an incredible, incredible Siris of announcement. So why are you doing this? What's the goal? I mean, you guys started early on in education. I remember saving box tops or something to buy Apple e. Remember that? Yeah. Um but what What is that? The goal here? Because one of the areas Apple was early in education and then Google. Amen. And there's Chromebooks all over the place. What is the thinking From a corporate point of view of what you're trying to dio Well, we've been in education for 40 years and since the founding of the company, you know, this was something that Steve felt very, very passionate about and that has stayed with the company for forever. The purpose is that our view is that education is a great equalizer people and that if you look at many of the issues that we face in society today, that you can find their route in that people don't have access to quality education. Maybe they don't have access it all on that, that the country should be investing. Maurin, that and what We've identified some areas that we think we can help it. One of those is encoding education. And so we not only have a curriculum around coding, but we crafted our own programming language created it, and we created one that was easy to learn, as our products are to use Andi. Then we made an app for it. Uh, made it really easy to use. People could learn to code at home or in school, and now we're in the process of rolling that out everywhere. Last year we took it also to community colleges and technical colleges, because the reality is that you don't need it for your college education to learn to code. I've seen some incredible things happening from high school students and a lot of things happening. Great things happening in community colleges on DE. So we have a lot of focus on coding, and now we're adding the focus on creativity, which Apple has always been at the core of Apple. Uh, and not just for the arts classes, although those incredibly important for people, but because of our long, long time standing at this intersection of the liberal arts and technology, which Steve that was a big yes, with Stephen, the company forever is that we've always infused humanity into our products, and so because we believe that that intersection, it's where we can amplify learning and creativity. And so now we're teaching people from photography toe to filmmaking, Uh, and helping them integrated into the regular courses that people taking on the history of mathematics or whatever, ask a question about sort of back and education were broadly because it's it's been an interesting relationship through the years. It's obviously something that Silicon Valley depends on tremendously right. You need people that that know how to code and have a good education. And there's also this other way in which you've seen lots of folks from Tech Gates Foundation after Bill Gates retired from Microsoft and Zuckerberg kind of view, education is a problem to solve, right? Like it's not working. We need to come in there and do it. And there's been a lot of sort of, I think, hard lessons of humility there, a lot of solutions that have been tried, that it looks harder than maybe it is. Do you feel like you're you have a sense of the challenges of education that you hear from the folks you're partnering with? Yeah, I think we've been in the classroom for 40 years, and so that that's that's a big difference. I think, too, many people are, uh, standing on the sidelines and say and blaming the teacher or blaming the the administration are blaming whatever and honestly, our perspectives are teachers or jewels, and we're not. We don't believe that technology can replace teachers. We think it's the amplification on in our products are tools, and we make tools for people to be able to amplify their performance right. They help people, not replace people. And so it's the intersection of an inspirational teacher that cares deeply. And we honestly 99.9% of teachers I've met fall in that category, and, uh, and they want to have technology to help them deliver their lesson.