Start Time: 14:43
End Time: 20:35
These are people who love your idea before you have a product. Find them through user interviews to gauge the quality of their feedback and need for the product.
Publish Date: Feb 16, 2021
These are people who love your idea before you have a product. Find them through user interviews to gauge the quality of their feedback and need for the product. You want to surround yourself with early adopters when you start your business as soon as possible.
Yeah, let's talk about that because you're talking about, like a beta or founders strategy, where you can kind of create some excitement and people really love feeling like they influenced something like that. There's a lot of people out there that maybe don't want to be entrepreneurs themselves, or it doesn't fit with their lifestyle. But they love the idea of being involved in the ground level of something. And making Cem influence will impact on it. Yeah, and those are the people you want to find and find as early as possible. So for anyone against service or product cos you're looking for at the very beginning in addition to the most valuable problem, you're looking for what's called the early evangelists like the early adopters. So they have to be text savvy. They have to be interested in in solutions. Maybe that aren't fully finished on. They have to be an evangelist. You know, Alison, is that for me? She's an amazing connector. And that's how we you know, you and I met. So I'm so. But in early evangelist would jump just if the idea that you could solve their problems so like you don't even have a product yet, but you're like, I understand this problem and they're like, Yes, please help me. How can I help? So they also like if you just had a Google doc with a write up of your idea, they don't need a fully formed product or fully formed website to pay attention. Thio or, you know, to give you feedback on they early evangelists can make the mental leap from a drawing on a napkin toe like your vision that you're painting for them. And those type of people are the people that you want early. Now, as your product matures, your service matures. You will expand your audience beyond them. But at the early stages, that's who you want to surround yourself with. Is the type of people that feel this problem so painfully or that it's such a priority? They're willing to give you time, money, ideas, thoughts. Resource is to help you get your solution off the ground. How does an entrepreneur going about finding them and really kind of building that group that that small circle of people that's kind of that fits that that early that early evangelists, evangelists group and how do they find them. And after this talk, I'll send you some. Resource is like articles I've written, but I also have some YouTube videos that are really easy to digest. So for any of the moms out there, we need to do a bunch of different things. E. We'll send you my videos as well, but awesome links to all those in the show notes E yeah, so I gave you an example. Like doing a survey on now early on. Now I wanna just a minor kind of academic thing on my part is that I always suggest do more interviews before you actually create a survey because survey questions air hard to write and can be misleading, and most people do them wrong, to be honest. So it's good to do a lot of user interviews and use those insights into create a survey. But I'll just use an example of the survey like if you could get a survey out Thio 100 people, you get 100 people to take it. You can one. You should always do this for both users and product development as well as marketing is that you should always ask people if they want to be put on your newsletter. And if a researcher can follow up with them later and collect their email address, Okay, that's a great way to, like, figure out who wants to follow along your journey. Okay, then, from there you can you see you can dio user interviews with people that took your survey thio kind of gauge where their level of need is on this problem. So the people that are already like doing it themselves, like D i y ing some hacked solution. Even if it's excel spreadsheets and post it notes, that might be the type of person you're like. Okay, I wanna learn your process and then see how I can make it better. So you'll know from how they react to you and how interested they are in you and how, like how quality their feedback is on. Then you know, by their behaviors. So I'll give you, like, one kind of quick example of a survey. I came across someone asked, you know, as a consultant, have you ever had an invoice that went unpaid? And I said yes. They never asked me how painful that pain waas of having one invoice never get paid by a client. And then they use that stat as a way to justify building out a solution. Toe help consultants get paid. They only asked. Is this a problem you experience? They didn't ask. How painful is this problem or out of all of your problems or all of your priorities? Where does this rank? You want todo a list? So for me, in the example I gave with this invoice system I had in six years self employed, I had one invoice go unpaid and it was $750. So finding an invoice system to help me get paid is not a priority for me. So I'm not really evangelist. I'm not a new early user. The thing is, is I'm aware of the problem. But I'm not looking for a solution. And early evangelist is looking for a solution so much