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Snippet of Working Girl Talk: LinkedIn Do's & Don'ts

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LinkedIn Optimization Resources and Techniques Listen to these audio snippets from some of the biggest names in business podcasting, and stay up-to-date on the latest LinkedIn optimization resources and techniques.

Social media today plays an incalculable role in the world of business, and to have a professional dream in the works, means dedicated more time now than ever to populating these sites with your company's personality, engagement, and value. LinkedIn, with over 700 million registered users, is THE place to remain completely business-oriented with every like, comment, share, and post. And these pieces of advice, from people with successful careers and wide-ranging professional experience (with and without LinkedIn), are sure to help you shape the best plan of attack for your individual LinkedIn needs.
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Listen to a snippet hitting on all the LinkedIn basics. From what you need to be wary of, to what you're probably missing out on, the Working Girl Talks podcast covers it all. Whether you've just signed up for LinkedIn or you're just getting comfortable, there are many tips and tricks to pick up along the way. So learn them from us, instead of learning them the hard way! And check out more Working Girl Talks on Vurbl for professional career advice.
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and now for our working girl topic. Since I spent forever talking about the video game guy we're gonna diaper right. A deer Working girl topic this week. So Lincoln Do's and Don't Love their hated Lincoln is the professionals digital resume. Lincoln can help you get that job, find professional opportunities and help you connect with people in your industry. It's really useful. But as with any social media platform, there's some gray area as to what's normal, what's not. What's the best practices? I still remember when I first started college and create a LinkedIn. I was so confused. Is it supposed to be like Facebook? Do I only connect with people I know? Why do all these people keep adding me? What's appropriate to include in my bio? So today I'm covering the ins and outs of this sometimes confusing platform, whether you knew the LinkedIn or a long time user. Here are my LinkedIn, Do's and Dont's number one Profile pictures do have a high quality headshot where your face is clearly visible and to where you are recognizable. So if somebody that you offline, they would know exactly who you are. Don't wear sunglasses where hat. It looks creepy like you're trying to hide something and don't have someone else in your profile picture on LinkedIn. I've seen a few accounts where they have a family photo, and it's just a little too hard to tell who's profile it is and the family pictures arm or for a Facebook account or a personal account where Islington really is your professional portfolio online. So I'd steer clear of any pictures with any other people. And on that note, we can tell when you crop someone out of a photo. So best to just take a headshot by yourself. Number two Your linked in bio do keep it short, simple into the point and very clear. Don't include your relevant information, your instagram Biocon, say, coffee addict and dog mom. But that's not really the most pertinent information When it comes to LinkedIn. We don't need to know about that about you yet. I'm a believer that all of your social media channels are the first impression of you online, but for linked in specifically, it's even more so because it's your professional first impression, so keep it relevant to what you're doing at the moment in your career A little side note. What should you include in your linked in bio? Do combine these two elements. It could be a direct reflection of your current position in combination with your personal mission statement. So I am a director of social media at a marketing agency. So I would talk a little bit about my responsibilities there as well as I am truly passionate about connecting businesses to their online consumers. Something like that. So you're kind of tying it back together with your personal. Why Number three. The Experience section Do match your LinkedIn experience to your resume. If someone sees your resume in persons who say you have an interview and then goes to your LinkedIn, it should be the same person on both paper versus LinkedIn. Obviously, you can't fit your whole work history on a resume on a printed one out for a new interview like you can't on linked in where it's digital. You could have as much work experiences you can fit, but the most recent 3 to 4 jobs should line up. So if you had a job in between a few or you had a recent promotion, that should reflect on your paper resume as well as your linked in. It's really important to have some consistency because if it's not, it could look a little shady, like On which one are they lying to me and then for the experience, don't it? Don't forget to put specifics under each job slash title. Get specific on what your responsibilities were in the position, especially if you've moved up within the same company. People want to see that progression and what exactly what that looks like. And it makes you look great, too, because you can see that progression of skills and responsibilities. And on that note, talking about specifics if there are specific numbers tight, Erol. So personally, I work in social media if I have a really great stat of an improvement I made to an account. I think that's more than okay to add under there, too, because it makes you stand out a little bit. Then just putting created content. It could be created content with 20% return on the investment spent up for ads or whatever it may be. Section number four recommendations do keep your recommendations. Specific recommendations are most valuable when it's about a specific attributes or skill to that person. General is kind of boring and not as meaningful. If you are recommending somebody is being specific, carries a lot more weight. And on the don't side, don't write one just to write one for somebody. Recommendation our personal vouch for that person. You're really attesting to their work. So if you don't really believe in what you're saying, it's best not to do it. Maybe you could turn them to somebody else who would speak better to their skills. Because at the end of the day, it's your reputation to I think it's always nice if you do know somebody to speak to something, you do know about them. But if you never worked with them in an agency, why would you talk about their agency experience and etiquette? So I would steer clear of that and next one, inviting people to connect. This is quite the topic. So do send a connection. If you've met before, you're in the same industry and want to connect and have a purpose or have some sort of real life connection to them. So if it's somebody like a friend of a friend, who works in your industry. That's perfectly okay. The real thing to remember here is that LinkedIn should be about creating riel meaningful professional connection. So not just. Oh, hey, I need a job, maybe, like asking for some advice, if that's your goal. Connecting with a person, Um, just having, like a really meaningful reason to rather than just looking cool or hey, I need a job, that type of thing, which isn't really professional. So do send a connection with a meaningful message on why you should be connected. Nobody likes a generic message, and that goes onto my don't for this section. Don't send a generic connection message to everyone in your industry. People can tell if it's a copy and pasted message, and it's just not cool. You don't want to spam everyone in your industry. Maybe if you at a time that makes sense. And if you really want to, like connect with other people, each connection made will open more connections. So I think that's something to remember as well that you don't need to shower all of linked in with your connections all at once for everyone in your industry, and then really just keeping a personalized if you are writing a message for an invitation to connect and another no on connections. So this is the accepting side. So do accept people in your industry that could be a valuable connection off of the platform as well as on the platform. So if they seem like somebody you could collaborate with later on, make sure there's a valuable connections somehow or they're in the same industry. And you could talk or oh, you see them at these events in your local city, making sure that you're connecting with the right people, not just to connect. It's not like Facebook. LinkedIn is very much in the professional sense, and there are people that have a ton of connections to know what kind of people, and that's fine for them. And I guess, really, at the end of the day, it's just do whatever you're comfortable with us faras connecting with people. And that goes into my don't section for connections. So don't accept creepy people and don't feel guilty about not accepting people on the first one. When I first got linked and I was so confused on who to accept and who not to. And from a quick profile scan, you could just get a feel. Trust your gut and see if this is somebody that actually relates to your industry and is beneficial, mutually beneficial for you to connect with or if it's just someone being creepy, because as much as I hate to say it, there's creeps everywhere, and there are creeps on linked into like sorry to burst the LinkedIn bubble. But there's groups everywhere, so if you don't feel comfortable and you've never met them, you don't have to connect with them. Honestly, you could just leave them floating, or you could just simply not connect with them. And part two of that don't is Thio. Don't don't feel guilty about not accepting people. I know it's always hard to feel like bad, but at the end of the day, this is your professional network, and it's up to you to choose who you wanna let into it. And LinkedIn even has the option pop up after you deny connecting with somebody, it says. I don't know this person. You can click that. So Lincoln is kind of even encouraging that to the You don't have to connect with somebody that you don't know on that note. Also thinking about your goals on LinkedIn. If you really just want to connect, connect, connect with everybody in different industries, that's up to you. So personally, I don't really like to connect with people I don't know personally. You don't have any sort of connection to, but it really depends on what your goals are with Lincoln and onto our next section hosts and content. So what kind of content should you even share on LinkedIn? A few ideas to get you started here. So do share about your job or your company. If there's a company outing or a company event, that's perfectly OK to share on LinkedIn and actually great, because it shows a little bit about what your role is like. And there is the option Thio share that you got a promotion and moved up and it will blast it out to your network as well as sharing. An article related to your industry is also a good move because it shows others that you're in the know of what's going on, and that's pretty easy content to find. So if you're struggling on what to post. Just go to Forbes. Look up your industry, sure share thoughts on article and see what happens there. Linked in strategy is a little different than other platforms because it is such professional based, and it's visual, but not in the visual sense of like Instagram or Pinterest. So you can kind of play around with the visuals that you want to use their for our don't section on content don't pose personal moments or personal event. It sounds a little harsh, but here's the reason why Lincoln is a professional platform for social media. So the artsy photos you see on Instagram or the birthday dinner pics you see on Facebook don't necessarily belong on this platform. You know your audience best, but a good rule of thumb is that you should share content that you feel comfortable your co workers, your boss seeing potential boss or manager seeing because you're more than likely connected to them. And if you're not connected with your coworkers, you should definitely do that. But just making sure it's stuff you're comfortable through your whole office seeing so just keeping it on the professional side. Mawr work related industry related things like that and even you can try testing it out. Thio, if you want to see. But across the board of best practice for Lincoln is to keep it very professional, industry related, because a person is connecting with you because they're expecting you to know something about your industry or your company. So that's the content they're expecting to see. They're just a little side note. But like Social Media, a lot of it is subconscious psychology. What people are expecting you to post they know your brand. They know they feel like they know you as a person, so if you post something out of the norm, it's a little shocking to them and kind of confusing. So just making sure you're sticking to that professional personal brand on LinkedIn is a good way to go. And that is it for my linked in dues and dotes. I'm gonna do a quick recaps. You can remember each of them. So concerning profile pictures do have, ah, high quality headshot don't wear sunglasses or a hat, and don't be with other people and don't crap other people out Bio don't include irrelevant information and do keep it simple experience. Do match your LinkedIn experience to your printed out resume. Don't forget to put specifics under each job slash title for recommendations. Do keep your recommendations specific and don't write one just to write one next one. Inviting people to connect Do send a connection with a meaningful message on why you should connect. Don't send a generic copy and paste message concerning accepting connections. Do accept people in your industry that could be a valuable connection off of the platform or somebody you know. Don't feel guilty about not accepting people. As faras content goes, Do share content relating to your job or your industry. Don't share personal moments. Save that for Instagram and Facebook and that is it. That was my quick recap of my Lincoln dosing. Don't if you have a Lincoln do or don't let me know on the working girl talk latest instagram post. And if you want to connect with me on LinkedIn's, send me a connection requests and write a little message telling me that you heard this on the podcast. And that is if Arlington recommendations, hopefully that gave you a little bit more insight into how LinkedIn works and a little bit more tips toe up your linked in game because especially if you're looking for a job or even just tryingto have a good name in your industry, it's super.