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Social Media Traps | Thibaud Clement

From Audio: [Feature Friday] Thibaud Clement on Using Social Media More Effectively - The ROI Online Podcast Ep. 67

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The ROI Online Podcast
Duration: 02:37
Thibaud and Steve talk about the the problem when you’re not careful in social media, and how you can avoid this.
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Thibaud and Steve talk about the the problem when you’re not careful in social media, and how you can avoid this.
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so the traps of social media to me our first time wasting. If you're not doing it right, then then you know we've done. We've managed social media for clients, but if you misspell a word like you or your and you, you put the wrong version of that. The client can be. It can really be. Penhall can penalize you just because of a small little mistake. For whatever reason, they put so much weight on what you do on social media, which conveys there's this big expectation of it. But then let's say you get posted really perfect, and it's out there. Then there's the whole interactive side that's usually lost or not taken advantage of. And so there's a lot of ways to waste a lot of money, not do it right and not take advantage of it. And you can't afford to hire an army of people to do it right. That's really frustrating for small brands. Yeah, I understand. And and that's why you know, you want to be as efficient as you can, uh, and see, you know, like you, like you said, you want to have a process in a workflow where you know who is involved and who needs to do what and when. And, well, it turns out that, you know, Bloom, we kind of support you in that. But even if you don't use lonely, that's what you should have. You should have this process where, uh, you know who is supposed to create the post? Who is supposed to approve them? Uh, with some kind of tracking of who said yes when? Because you know, like you say, Let's say there is a type of, but, you know, like the client to prove it or not If the client approved it, uh, there was a type of, but they didn't even catch it either. So this way, you know, you have some kind of tracking safety net and liability management system. I would say, um and and and this is very important. And and then for what you mentioned, like responding to any engagement and collaboration, uh, sorry engagement and interaction that you that you received from your contact, which is kind of the goal. The posting is not the goal building your brand is interacting with your audience is and and and growing this kind of trust and momentum around your brand. Uh, so you also It should be clearly defined. Who is supposed to do that? Um, And again, you can do it organically. You can use the tool that kind of automated for you and and, you know, signs. You, uh, task that you need to perform. But the truth is, what matters is who is in charge of what and when.
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