Steven Seckler is the President of Seckler Legal Recruiting and Coaching and the host of the Counsel to Counsel Podcast. In this episode, he talks about how lawyers can leverage marketing strategies and techniques and why it’s important to have a healthy practice. He also talks about how you as a la
Publish Date: Sep 14, 2021
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Steven Seckler is the President of Seckler Legal Recruiting and Coaching and the host of the Counsel to Counsel Podcast. In this episode, he talks about how lawyers can leverage marketing strategies and techniques and why it’s important to have a healthy practice. He also talks about how you as a lawyer can grow efficiently in your career, career issues that lawyers should watch out for and the benefits of working with a coach. They also talked a bit about retirement and the next stage for seniors Timestamps:How young lawyers can overcome marketing challenges (3:52)Marketing tips for all kinds of lawyers (15:18)The importance of getting a coach and business development tips (27:44)The next stage for seniors (36:54) “Find a niche that you really like and enjoy, really go deep with that niche, you want to be known for something. When you're a young lawyer, again, the focus really should be on being a great lawyer giving great client service.” - Stephen Seckler Connect with Stephen Seckler:Website: https://www.rmlawfirm.com/Facebook: https://www.facebook.com/rmlawgroupllcLinkedIn: https://www.linkedin.com/company/rm-law-group-llc Stephen Seckler, President of Seckler Legal Recruiting and CoachingLegal Recruiting and CoachingSteven Sackler is a lawyer with over 25 years with marketing and career counseling experience working with other attorneys. He hosts the Counsel to Counsel Podcast where he interviews leading attorneys and consultants about the legal profession and his blog Counsel to Counsel has been twice named to the ABA Journal's Blawg 100. LinkedIn: https://www.linkedin.com/in/stephenseckler/ Have comments, questions, or concerns? Contact us at firstname.lastname@example.org Episode Transcript:Ron Bockstahler 1:53 Our guest today is Steven Sackler, a lawyer with over 25 years with marketing and career counseling experience working with other attorneys. Even hosts, he hosts the podcast Council, the counselor, where he interviews legal leading attorneys and consultants about the legal profession. And his blog counselor counselor has been twice named to the ABA journal journals blog 100. So the juror doctor is in Steven, welcome to the show. Thank you very much. Happy to be here. Hey, let's get started a little bit by laying some groundwork and talk about your background and how you found your calling and helping other attorneys achieve success.Stephen Seckler 2:52 Okay, well, it's been a long journey. I did go to law school. And when I graduated, I wasn't feeling that motivated to continue. On my journey to become a practicing lawyer. I made a stab at finding a legal job. But then I stumbled into Massachusetts continuing legal education, where I was developing continuing education programs, I was hobnobbing with the leaders of the bar in Massachusetts. And I got very interested in marketing, business development. Interested in general career development, I also saw how some of the leaders of the bar were really cultivating and building their own careers. So in 1997, about seven years after I began that I decided to launch my own consulting business. And initially, I was really focused heavily on recruiting. More recently, I have been focused much more on coaching lawyers on how to grow their practice, as you said, and how to manage their careers. And that's what I've been doing for the last 20 years or so.Ron Bockstahler 3:52 So Steve, let's kind of start with some of the challenges new lawyers are facing and building the practice. And I kind of really want to hit maybe a little focus on the marketing of their services and building their book of business.Stephen Seckler 4:04 Sure, well, what I always say to young lawyers is that when you're beginning your legal career, the most important thing you could do is become a great lawyer, learn your craft. Try to learn as much as you can about whatever practice area you're in. But at a certain point, and especially for lawyers who stay in private practice, having your own clients is really what's going to make you a much happier lawyer. In my observation over the last 2530 years. It's the lawyers who really have their own clients who have their own book of business that have more career flexibility, and they're basically just happier. And that's not entirely true because there are some niche practice areas that don't lend themselves as well,