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Summary of Frenemies by Ken Auletta | Free Audiobook

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Duration: 18:52
Frenemies (2018) examines the tumultuous, love-hate relationship between the marketing and advertising industries.
Taking its name from the toxic friendship model which leaves both parties wondering if they’re friends or enemies, Frenemies considers the disruption which has destabilized our traditio
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Frenemies (2018) examines the tumultuous, love-hate relationship between the marketing and advertising industries.
Taking its name from the toxic friendship model which leaves both parties wondering if they’re friends or enemies, Frenemies considers the disruption which has destabilized our traditional conceptualization of marketing and advertising. Taking a closer look at the effect of the internet age, Auletta theorizes that technological advances have forced our industries to adapt and evolve in ways which are both toxic and beneficial.
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